Expanding Demand For Home Textiles For Infants And Young Children

Wang, who has been engaged in clothing business for many years, recently plans to invest in the baby home textile market. For the current development stage of the baby home textile market, its market development is valued by many businessmen. In an interview with reporters, Xiao Wang said that at present, there are not many specialized shops selling infant and family textile in the Hohhot market. In the face of more than 2000 million newborns per year, the bright prospect of baby home textiles is beyond doubt. So Xiao Wang wants to work harder in this area. He said: "who will enter and occupy a certain position in advance will be helpful for future development." So what is the prospect of the baby home textile market?

Demand remains to be expanded.

After visiting the Hohhot stores, the reporters found that in department stores, supermarkets and infant products stores, baby and home textiles were not regarded as a separate sales category. The reporters in the home textile areas of major supermarkets did not see too many baby household textiles, and only a very few of them were sold with adult home textiles. In the market, all kinds of sleeping bags, blankets of various materials, pillows of various kinds of inner core, and so on, are sold with baby beds. In the interview, the reporter learned that at present, the market of infant products in China is occupied by only a few brands, and the situation of "contention of a hundred schools of thought" has not yet appeared.

Ms. Liu, who is choosing baby and home textiles for the baby, said that because of the intelligence development of her children, she hoped to buy baby household textiles with excellent designs and colors, but it was hard to satisfy her needs in the market.

According to {page_break}, China has about 53 thousand babies a day, 1500 to about 18000000 people a year. We locate in the infant market (0-3 years old), at least 50 million people a year's market capacity. Since home textiles are consumables and customers need to repeat consumption, the annual market capacity is far higher than 50 million. Such a large home textile market for infants and young children is much more peaceful than the competitive household textile products.

Analysts at the baby industry research center believe that at present, China has a higher demand for formaldehyde content, color fastness and odor and so on. Because of the high chemical content in the dye, the market of infant household textiles is basically a light color series, so the colors and patterns are relatively single. He said that from the consumer purchase of other children's products, high-end consumers attach great importance to children's products, hoping to provide children with new and safe daily necessities. However, because consumers' demand for baby textile products can not yet become mainstream, the market needs to continue to nurture, and the demand remains to be expanded.

Market segments still need to be broken down

During the interview, the reporter learned that there are many home textile brands trying to open up the home textile market, but most of the market is relatively plain, and the homogenization of the products is serious. Some companies are temporarily abandoning the market and are planning to expand the market at the right time. Mr. Zhang Lei, who has been engaged in mattress business for many years, said: "in the past few years, I am also very optimistic about this market, because the brand of the product is relatively small, and a special sales shop can not sustain it, so I did not do it. But I have always thought that this market has great potential, but it is not mature enough at present. "

Some experts believe that the main problems that restrict the development of domestic and baby home textile brands are inadequate attention to consumers, inaccurate positioning of product prices, serious product homogeneity and lack of functionality. Zhang Lei said that today's baby home textile products lack functionality and can not play a role in guiding consumption. This has led to the restriction of domestic consumers on the acceptance of functional baby textile products, even unheard of. Like some cushions, pillows and other home textiles with magnetic health care functions, they are still not recognized by consumers. This requires that home textile enterprises should first understand the needs of consumers and run them throughout the whole process of design and development to product promotion. In addition, market segmentation is also an important step to make money in the home textile market.

{page_break} rapid development is not a meager profit.

Subdividing the home textile products, we are surprised to find that every group has a large consumption space, whether it is a new baby or a newly married family or an old man. It is precisely these different levels and different stages of the consumption of home textile products that will create a resplendent home textile "Pyramid".

According to the survey of infant industry research center, more and more enterprises are willing to devote their efforts to the latter. On the one hand, it is due to the overall understanding of the home textile market for infants and young children. The more important reason is that the infant market lacks profit drive. However, it is obvious to all that at present, the infant products market in China has entered a period of rapid development. The consumption of infant and child products is increasing at an annual rate of 17%, far higher than that of the same period. With the gradual development of products, the scale of the market will be further expanded. With such a large market space and few competitors, the infant market will become the largest and most profitable industry at present and even in the future.

According to the reporter, at present, the domestic infant products market is dominated by only a few brands. There has not been a contention of "contention among a hundred schools of thought". Among them, Johnson (China) Co., Ltd. takes the lead. But Johnson has a wide range of business, involving various markets such as medical devices, contact lenses and adult products. Despite the growing abundance and serialization of infant products manufactured by manufacturers, the manufacturers specializing in producing home textiles for infants and young children are still blank.

But what is gratifying is that many home textile enterprises specializing in the export of products are also turning to the processing of infant and young products. Many brands such as AUSSINO and Jali began to try to get involved in the family textile series for infants and young children, which is a good example. We have reason to believe that the market of infant textile products will usher in spring.