Is Sales Price Of Synthetic Leather Products Rising Or Not? Innovation Is The Way Out.

　　自今年2月份合成革主要原材料提價后的半個月，干、濕法樹脂價格又一次大幅度上漲，彈力布和有關輔助材料也先后提價。

Chen Zhennan, chairman of Wenzhou Xinxiang synthetic leather Co., Ltd., told reporters: "in March, the unit price of dry and wet resin has increased by 500 yuan / ton, and the price of elastic fabric has increased by 700 yuan / ton, and the price of auxiliary chemicals has also risen sharply." As for the reasons for the continuous rise in prices of resin, Wang Meirui, chairman of Wenzhou Zhongtian leather production Co., Ltd. said: "last year, my resin factory was losing money. I made a profit again after raising the price again in March this year. In addition, at the end of 2 and the beginning of March, the unit price of oil was hovering at 78 US dollars to 81 dollars / barrel. In the early April, oil prices mentioned about 87 dollars / barrel, and the price of resin was rising. It is believed that the price of coal may rise again in the next few months, because now the state has made great efforts in the safety inspection of coal mining enterprises, and the freight of coal has also increased a lot. "The two rise in dry and wet resin prices equals to about 0.6 yuan per meter of synthetic leather products, and the price increase of elastic fabric increases the cost of products by about 0.3 yuan per meter, plus the wage increase of 10%." Xiang Guangzhao, deputy general manager of Wenzhou new brother artificial leather Co., Ltd., through cost accounting, has produced at least 1 yuan of synthetic leather this year, and the cost has increased by more than 1.2 yuan. The synthetic leather industry is facing unprecedented challenges.

It is difficult to raise prices for synthetic leather products.

"Last year, the price of 0.8mm synthetic leather ranged from 16 yuan to 16.5 yuan / meter, but now it can only be sold to about 17 yuan / meter." General manager of Mu Yun Qi, Wenzhou Wenzhou Jintai leather trade Co., Ltd., told the reporters that in March, synthetic leather production enterprises required 0.8mm synthetic leather price increased by 1 yuan. We repeatedly communicated with downstream shoe factories and barely gained a few cents. It is understandable that "synthetic leather enterprises require higher prices." A unit of vice president of shoe material business association thinks that the price increase of new products is acceptable as a dealer or downstream shoe manufacturer, because people do not have me, and the production enterprises have the right to speak, but as an old product, it is not bad to raise a few cents. Wenzhou global synthetic leather Co., Ltd. has developed several new products this year, with good sales and prices. Hu Jianhua, general manager of the company, said that for new products, the increase in material prices had little impact on the benefits.

Vicious competition brings risks to synthetic leather industry

The price rises a few cents, and the sharp increase is not on the "starting line". In the face of huge cost pressures, sales prices of synthetic leather products are still rising or not? Wenzhou Heli Leather Industry Co., Ltd. offered a price in March, but some orders were spanferred to other enterprises immediately. Li Jinhua, deputy general manager of the company, thinks that sales price rises or not, and has little to do with distributors. The decisive factor is in the synthetic leather enterprise itself. The more brutal reality is that the sales price has not been raised correspondingly, but as a "civil war" between the synthetic leather industry, it has become increasingly fierce. Some people in the industry say that the synthetic leather industry is overcapacity and the phenomenon of low price competition is serious. The synthetic leather manufacturers compete for orders, kill each other, and even appear below the cost price, producing Jerry building, so that many domestic small and medium synthetic leather production enterprises have been struggling to survive in pain. The market prospect of synthetic leather is still promising, but enterprises need to strengthen technology and management innovation. Reporters learned from the Wenzhou River Bridge and Huang Long synthetic leather market that sales of synthetic leather raw materials are still booming after price rises. According to a salesperson from Huanglong Jintai leather District, there are many people who come to buy goods every day. In Jintai leather market, it is common for customers to buy tens of thousands of meters at a time.

Many bosses of synthetic leather enterprises in Wenzhou also say that since the start of this year, there are many orders and are busy than before. The market prospect of synthetic leather is still very good. According to media analysis, more and more consumers are more concerned about the quality and quality of synthetic leather shoes, especially the popularity trend of women's shoes. Many manufacturers choose PU leather as raw material. At the same time, many synthetic leather varieties have better physical properties than natural leather, which is one of the reasons why shoe makers love synthetic leather.

In terms of foreign trade, from the statistics of Wenzhou customs in recent years and the first quarter of this year, the growth rate of synthetic leather has been running at a high level and is more and more favored by the international market.

Synthetic leather is a sunrise industry. How can enterprises keep a firm foothold in the current fierce market competition? Jiang Fangchong, deputy general manager of Wenzhou Wulong synthetic leather Co., Ltd., said that it is even more important for us to make our own products, improve the added value of products and actively respond to price wars. Shao Bingjin, general manager of Wenzhou Minfeng synthetic leather Co., Ltd. believes that the potential for business to manage is still relatively large, and we must continue to do fine management.