Sunshine Group Transformation To Enhance The Share Of High-End Clothing

Recently, in the process of industrial transformation and upgrading, Jiangsu Sunshine Group has been separating from the main business of the enterprise in the transformation and upgrading of the industry, and has shifted to the research and development of the fabric to enhance the occupancy rate of the high-end clothing in the market, and has made clear the strategy of taking the brand as the leading market and winning the market, and ensured that the transformation and upgrading of the industry is moving towards the high-end industry. As the enterprises have chosen the right direction in the transformation and upgrading, and have created remarkable economic benefits, the volume of product exports increased from 56% to 1 this year, as a result of the April.

With the debt crisis in Europe and the possible "two dip" of the economy, the export market trend of "made in China" is squeezed, and many export processing enterprises ushered in the period of "low profit" and "zero profit" under the extrusion of labor and raw material costs. As a result, some enterprises have "turned" to find countermeasures and accelerate the pace of transformation in order to cope with the adverse situation.

In the direction of "transfer", many enterprises mainly focus on "transferring the land", turning the enterprises into the Midwest of the lower labor costs, environmental costs and land costs, and even India and Vietnam, and continue to win the competition with low cost competition. Last year, the central and western provinces attracted more foreign investment and economic growth than the eastern provinces. At the same time, "change" is a supplement. Or change the industry, or from the real economy to the virtual economy, from industry to speculation and speculation. It is reported that due to the small profits of export processing enterprises, 800 billion of Wenzhou's private capital is in speculation, and 65% of the money has entered the virtual economy. In the preceding period, prices of housing, coal, garlic and corn were all changed.

From the direction of the "quick turn" of enterprises, this "turn to the land" or "change" behavior has not really found a way to meet the rapid development of enterprises. In other words, in the process of transformation, no high-end rotation has been carried out to enhance the overall manufacturing capability and level of "made in China".

As a matter of fact, enterprises turn abroad, though they can reduce costs and increase profits, but they do not touch the root. Enterprises can not get rid of the pattern of "sticking to others' brands, drawing other people's drawings and producing for others". They are still low cost competition, low rights and interests production, low end survival, weak pricing power and low profitability. Once the local cost goes up, they will pick up their bags again and move to another place. In addition, some enterprises choose to stop and stop for the sake of constant change. However, at present, the small profits of enterprises are indeed affected by the financial crisis, but the main reason is the rise of labor force, environment and land cost. This rise is profound, long-term and irreversible. With the financial crisis "limelight", the "good days" of low cost and high profits have come back, but in any case, it is not realistic. What's more, from the real economy to the stock market, the risk of fictitious economy is huge. Speculation and speculation are not a permanent solution. More importantly, the real economy is "Ben" and "the mother of profit".

In the early 90s of last century, the "smile curve" theory put forward that the big head of enterprise profit is not created by this link, but the 6 links of product design, raw material purchase, storage and transportation, order processing, wholesale operation and retail. In view of this, export processing enterprises are turning the direction of the shift to "upward turning", that is, the transformation from the low end of the industrial chain to the high-end of the industrial chain, from the manufacturing link to the product design and brand marketing links, from OEM to independent innovation and independent brand. Only by "upward turning" can we get rid of "low cost dependence", get out of "low rights and interests development", jump out of "rough machining survival", change the fate that is always at the low end of the industrial chain and the small profit margin, enhance the bargaining power and discourse power of enterprises, realize the qualitative leap of enterprises, and realize the leap from "made in China" to "created in China".