Lining Subdivides Consumers And Nuggets Children Market

It is learned that in April this year, Lining's first KIDS store opened in Beijing, and the business mode was to authorize the use of branding to take full responsibility for the overall market operation of R & D, production and sales.

Previously, Anta and 31st degree have launched their children's shoes and clothing series.

Children's growth rate is fast, resulting in product renewal cycle faster than ordinary adults.

Among them, once the brand of children's shoes and clothing has been established faithfulness, the considerable benefits of many times of consumption will even exceed that of adults. The business opportunity that Lining sees will be the key to win more markets, so he will go all out into the field of children.

In the current children's products market, children's shoes have brought fresh choices to children's consumers in the shape design, and the intrinsic technological content is the best chip to attract parents to buy.

Therefore, Lining has done a particularly delicate job in checking the quality and service at the initial stage.

Children's sports shoes do not need to be subjected to multiple start and emergency stops like adult sports shoes, but the design of soles must conform to the changing characteristics of children's arches with age. The shoes made are recognized by the majority of consumers.

Obviously, the adult market is gradually showing full demand. At the same time, before the real competition in the children market comes, Lining has made enough preparations in the Nuggets market. We expect Lining to take the lead in the children's market.