South Africa World Cup Street Clothing Business Marketing War Began.

South Africa's world cup is coming out of the street, and Fujian businessmen, who are famous for their keen market smell and are good at catching sports opportunities for sports marketing, will give up such a good time to pack themselves and sell themselves.

However, not all enterprises have the strength to lay off a lot of money to broadcast advertisements in the break interval of the games. Nor is all the brands able to sign the popular winning teams or the big stars like Messi and C Luo as their spokesmen. After all, the resources available are limited.

As some industry analysts have said, the global cooperation or sponsorship with the world cup is a double-edged sword. For businesses, choosing the world cup is coveted by its aura effect, but if its name is not loud enough, it will eventually be submerged under the aura of fame.

In other words, people usually remember the wonderful performance of many stars on the athletic field, they will remember some exciting moments of the event, but they can not be sure what brand shoes or clothes they wear.

Therefore, in the face of this vision feast, many sports brands are bound to start a new round of marketing competition again, but the battlefield has begun to change.

In addition to "burning money" in traditional media, Jinjiang clothing enterprises began to turn their marketing attention to the Internet. How to write brilliantly in the new marketing battlefield of the Internet has become the most concerned problem of many Jinjiang clothing enterprises.

In fact, this trend is in line with the development of Internet marketing nowadays.

Especially in recent years, Chinese netizens are increasingly pursuing interaction with the media. Everyone hopes to share some of their own hot topics with others in real time. Everyone wants to express their opinions. Almost everyone is a small media platform. The popularity of microblog also illustrates this problem.

The Internet is the only media that can interact with audiences for 24 hours at a high level. Careful observation shows that many people are willing to participate in all kinds of network interaction activities initiated by brand owners, and creativity is endless. The Internet is becoming more and more a virtual world of content production and marketing.

For such a sports event such as the world cup, the behavior of Chinese netizens will become more frequent and prominent. Therefore, if we can seize the characteristics of interaction and sharing of netizens, we can create a platform for creative interactive marketing for the brand owners. It will probably have a very good effect. Moreover, when the netizens talk about the world cup, we can create creative interactive marketing, and we can also get the netizens' spontaneous propagation.

For example, the use of online media channel platform, some hot topics in the report, implanted some brand image, which can easily win the sympathy of netizens.

In the near future, seven vice wolves, Anta, 361 degrees, Leon, XTEP and other famous garment enterprises in Jinjiang, vice president of marketing level executives will be gathered together to communicate with Wan Rui data and other authoritative third party data companies. How to skillfully graft social hot events and network marketing will become one of the key contents of this forum.

It is reported that at present, these enterprises are very concerned about how to use the dissemination effect of network media as the breakthrough point to open up marketing ideas for enterprises.

At the same time, it will provide vivid and vivid cases that can be used for reference, trying to collide with the sparks of the marketing of Internet events.

Seven wolves, Anta, 361, Li Lang and XTEP belong to the traditional private enterprises. How to deal with the impact of international giants such as Nike and Adidas will be the biggest adjustment of these private enterprises in Jinjiang.

Perhaps, with the help of the World Cup event, Internet marketing will greatly increase the pace of private enterprises' internationalization.