Tax And Accounting Treatment Of Advertising Expenses &Nbsp; (1)

The competition of modern enterprises can not be separated from marketing, and the important means of marketing is advertising. Therefore, the expenditure of advertising has become an important and huge cost for enterprises. According to the provisions of the enterprise accounting system, advertising fees are included in the "operating expenses" as the deduction of accounting profits.

According to the state Taxation The notice issued by the General Administration on Issuing the "pre tax deduction method for enterprise income tax" (tax return No. [2000]84) stipulates that since January 1, 2000, taxpayers' advertising expenses not exceeding 2% of sales (business) income in each tax year can be deducted in real terms, and the excess part can be carried forward indefinitely to the next year. In addition, according to the Circular of the State Administration of Taxation on adjusting the pre tax deduction standard for advertising expenses in some industries ([2001]89), since January 1, 2001, enterprises in pharmaceutical, food, including health care products, beverages, daily chemicals, home appliances, communications, software development, integrated circuits, real estate development, sports culture and furniture and building materials mall will not be able to deduct the advertising expenses incurred in each tax year by 8% of sales (business) income. However, according to the Ministry of Finance and State Administration of Taxation on grain type liquor Advertising expenses The notice of no tax deduction (Finance and tax [1998]45) stipulates that the advertising expenses for grain liquor can not be deducted from tax until January 1, 1998. In addition, the expenses of enterprises or products that may not be advertised according to the relevant laws, regulations or industry regulations of the state, shall be regarded as the expenses for business publicity and shall be deducted according to the prescribed proportion. In order to support high and new technology industries, high and new technology enterprises engaged in software development, integrated circuit manufacturing and other businesses, Internet sites, venture capital enterprises engaged in hi-tech venture capital investment shall be audited by the competent tax authorities within 5 tax years from the date of registration. The above-mentioned high-tech enterprises, venture capital enterprises, and new growth enterprises that need to enhance their status are approved by the State Administration of Taxation, and enterprises can deduct or increase the proportion of advertising in the special period of market expansion.

Therefore, both the accounting profits and the taxable income are both. Advertising fee confirmation The deduction standard is not the same, which makes the advertising expenses inconsistent in the period of taxable income and the period included in the accounting earnings, so that there is a time difference between the taxable income and the accounting income in the same period. It can be seen that the treatment of advertising expenditure income tax is an intertemporal allocation problem. Advertising costs can also be attributed to temporal differences in temporary differences. At present, the international income tax accounting methods applicable to temporary differences include deferred tax law, income statement liability method and balance sheet liability method. China's relevant laws and regulations require enterprises to adopt the balance sheet liability method.

Example: a company's policy of pre tax deduction of advertising expenses is 2%. From 2003 to 2006, the advertising expenses of sales revenue, actual expenditure, advertising expenses before tax deduction, the temporary difference of generation (return), and the adjustment of tax base and cumulative taxable temporary difference are shown in the following table:

Suppose that the accounting income of enterprises from 2003 to 2006 is 1000000 yuan, -500000 yuan, 2000000 yuan and 2000000 yuan respectively. The tax rate in 2003 and 2004 is 40%, 2005 is 30%, and 2006 is still 30%.. This enterprise has only one temporary difference, that is, the difference of advertising cost. The accounting process of applying the balance sheet liability method is as follows:

At the end of 2003, the impact of the time difference of taxable time was 8000 yuan (20000 x 40%) and accounting treatment was: