Xiao Shenyang: Zhao Benshan Brand Marketing 2

WHAT:

In all the disciples of Uncle Ben, Xiao Shenyang is a special case.

Its unique stage image gives people a strong sense of local life in the process of making people feel surprised.

Because of the special positioning and connotation of the "two person" form, Xiao Shenyang and Zhao Benshan took the same route.

Zhao Benshan has left us with many wonderful memories and strong attraction. If there are no him in the Spring Festival Gala next year, many people will "rebuke" CCTV. Because of the lack of Zhao Benshan partners and the cultivation of successors, we must find a Zhao Jiajun who can carry the flag of Zhao as the second generation spokesman of Zhao Benshan art brand.

Xiao Shenyang's appearance is a pleasant surprise for the two. Xiao Shenyang has a famous teacher to give directions and dreams come true. Zhao Benshan also temporarily fills the vacancy of the artistic partner.

In the Mid Autumn Festival of 2006, when Xiao Shenyang threw himself down from the door of Zhao Benshan, he carried out the stage performance of Liu's grand stage and the Spring Festival Gala, carrying the great banner of Zhao's two person Zhuan.

USP: "originated from soil and higher than soil".

Selling point 1: soil must be dregs.

The local style is a great feature of Er Ren Huan, although there are individual actors who use some fashion elements to perform, but the feeling of giving people is a bit of a fish in the mud. It's like the wine from the XO bottle that makes people feel sick.

Zhao Benshan knew his secret and never saw him change his vest. If he changed his dry hat or dressed in a neat suit, he was always consistent in his style. Xiao Shenyang could only clear the door rules and not innovate in this area.

It is emphasized that the soil mentioned here does not mean that clothes, props and other elements can not use modern objects, but that the combination of these elements makes people feel ridiculous.

Although some people have done so, the effect is not so good as that of Zhao.

Selling point 2: ugly women are invincible.

Xiao Shenyang's anti string actress - Funny female dress and feminine accent. These elements may be a great weapon for his winning stage. Imagine that if he simply plays with women or sissy, the effect will be hard to say.

The change of this role made the image of Xiao Shenyang and Zhao Benshan obvious difference. The brand of the two had a significant difference, but did not let Xiao Shenyang's new seedling grow under the shadow of Zhao Benshan.

HOW: Xiao Shenyang brand

Brand endorsement strategy.

Behind Xiao Shenyang, there is a master brand -- Zhao Benshan, we often see in the news that Xiao Shenyang intentionally or unintentionally emphasizes that he is the master of Zhao, which gives us infinite imagination. As the saying goes, "a famous teacher is a superior disciple", people naturally convey the love of Zhao Benshan to Xiao Shenyang, and therefore, when we see Xiao Shenyang, we associate with Zhao Benshan.

In addition, two people often perform on the same stage, which strengthens the association and guarantees the quality and success of the performance, laying a solid road for Xiao Shenyang's rise.