Famous Entrepreneurs Recruit Young Entrepreneurs!
Recently, with the successful hosting of the CCTV economic channel "youth entrepreneurship China strong" TV grand ceremony, the large-scale theme activity of "youth entrepreneurship China strong" jointly organized by the China times, CCTV economic channel and YBC China Youth Entrepreneurship international project officially came to a close.
It is reported that the "youth entrepreneurship in China" campaign started in June 2009 with the aim of finding and promoting youth entrepreneurship models throughout the country.
A person in charge of CCTV's economic channel said that holding similar entrepreneurial activities through the media will bring warmth to the employment "cold winter" under the impact of the economic crisis.
Reporters noted that at the "youth entrepreneurship China strong" TV grand event, 5 young entrepreneurs from all over the country and 5 well-known entrepreneurs who have successfully started their business have launched a wonderful interaction.
As a leader in the industry, 5 well-known entrepreneurs including Baidu Inc CEO Robin Li, Xinhua Group CEO Tang Jun and chairman of Alibaba board Ma Yun gave brilliant answers to the topics and troubles of entrepreneurs.
Continuous innovation can survive
In 2006, Xi'an youth Zhao Nan, who had just graduated from ancient capital, found a job that looked very stable in others' eyes, teacher.
However, Zhao Nan, who was uneasy in nature, soon became tired of the life of a regular teacher. By chance, she saw a foreign company running a clown courier company in a magazine, and the business seemed to be good. This prompted Zhao Nan to start the idea of starting an undertaking.
Although parents did not agree with Zhao Nan's plan at the beginning, they could not afford to take Zhao Nan's hard work. So, after borrowing 40 thousand yuan from family members and borrowing 30 thousand yuan from the government on preferential policies for college students, Zhao Nan's clown express company was set up.
Since then, after more than two years of development, Zhao Nan's clown courier company has developed into 7 companies in 7 cities across the country with 500 employees.
However, with the rapid development, there are also some problems that plague Zhao Nan.
In her view, the use of clowns to express delivery, this creativity is easy to be imitated, therefore, for the practitioners of this industry, how to improve their core competitiveness, become the key to survival.
In the view of CEO Tang Jun of Xinhua Group, from the perspective of Zhao Nan's business model, it is more likely to be duplicated by competitors.
Therefore, Tang Jun believes that Zhao Nan should improve his core competitiveness from three aspects.
First of all, as a forerunner, clowns express should use their first mover advantage to create their own brand, because the advantage of the brand is very important as compared with the traditional industries such as express delivery; secondly, Zhao Nan's company has become a scale. After such a regulatory effect comes out, it is necessary to strengthen the internal management of the company, improve the quality of the service, and make every serving object have a deep feeling. The most important thing is that in Tang Jun's view, as a successful company by innovation, clown express must be constantly innovated, and only by constantly having better ideas can the company maintain its core competitiveness.
Big businesses start from childhood.
In fact, like Zhao Nan, there are many young people who are puzzled at the beginning of their business. Wang Xiaobang from Linxian, Shanxi is one of them.
As a rural youth, Wang Xiao Bang's experience seems to be more bumpy than Zhao Nan.
After getting frustrated in his work in the city, he came back to the old town of Linxian and hit the idea of selling local specialties online.
Today, Wang Xiaobang's monthly sales of local products shops on an e-commerce website have reached 20 thousand yuan.
However, after the first taste of entrepreneurial sweetness, Wang Xiaobang was also in distress.
"I see many sellers can sell one hundred thousand a month, some even hundreds of thousands of, how can I do like them?", as an expert in the field of e-commerce, chairman of the board of directors of Alibaba, Ma Yun told those small and medium-sized network operators like Wang Xiaobang. The most important thing is to "do every business, do more customers, every customer of all his comments, no matter he commends or criticizes you, you have to accept it truly."
Ma Yun told the story: "6 years ago, when Taobao was just set up, I went to Beijing to see some people on Taobao.
I asked them, "how much do you sell a month now?" they say we are all big sellers.
I said, how much does a big seller have for a month? He says twenty thousand yuan a month.
At that time, I said, if your turnover is less than fifty thousand a day, it can not be called a big seller.
At that time, all people thought that it was impossible, but by now, there are many, many more than fifty thousand of the daily turnover of the entrepreneur on the website.
Ma Yun said, "today's pursuit of fifty thousand is good, one hundred thousand is good, five hundred thousand is good, not your goal, that is the result."
Looking for opportunities in change
In Baidu Inc CEO Robin Li, there are more than just a few problems faced by entrepreneurs. For young people, the most important thing is to accurately grasp the changing market.
"Because any entrepreneur, what he does must be new. In the mature market, most of them are big companies.
For entrepreneurs, we must find new market opportunities, so new market opportunities are actually full of changes. How to grasp opportunities in changing markets and find their own direction is a very difficult thing. "
Obviously, Sun Taoran, President of the La Carla electronic payment technology service company, is what Robin Li calls entrepreneurs who can accurately grasp the new market opportunities.
The long queue of banks is a helpless experience many people have had, but Sun Taoran has found business opportunities from queuing up. His mode of "convenient financial services" has also been sought after by venture capital.
Not long ago, I got the third round of venture capital.
"We are currently earning 250 million yuan of venture capital."
Sun Taoran said.
It is understood that Sun Taoran's "secret" favored by venture capital comes from a long queue of banks.
When people around him were complaining about the delay, he was wondering how to keep everyone from queuing up. So he decided to provide a "convenient financial service" mode to install credit card terminals at the convenience stores, supermarkets and drugstores around the consumer. Consumers can complete the banking business such as mobile phone recharge, credit card repayment, online shopping payment by means of bank cards.
According to Sun Taoran's introduction, he first invested 15 million yuan to start his own business.
After more than 4 years of development, more than 20 thousand outlets have been signed in 30 cities across the country. The intensity of some cities has even exceeded the local post offices.
The cost of the company is mainly the installation and operation cost of the terminal.
About five thousand or six thousand yuan a year, and the cost of 20 thousand terminals is over 100 million yuan a year.
Instead of charging consumers, its services are charged to merchants, earning 5 cents per paction.
The volume of pactions this year will reach 60 million, and the income will be about 30 million yuan, and this income will increase at a rate of about 8 times a year.
Sun Taoran said: "making convenience into business, we hope to provide consumers with a convenient service, and in the process of providing this convenient service, we get our income."
Sun Taoran said they haven't made any profits yet, but he decided that he would pay more traffic fines, mortgage loans and other services on the terminal.
He hopes that at some time next year, his daily trading of La Carla can reach 1 million strokes. At that time, La Carla must be profitable.
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