Quanzhou Shoe Enterprises Speed Up Development Of Taiwan

A few days ago, XTEP officially opened its store in Taiwan and became the first mainland sports brand to enter Taiwan. With the deepening of economic and cultural exchanges, Quanzhou enterprises have speeded up the development of Taiwan market by setting up sales outlets and offices in various ways this year.

Actively set up shop in Taiwan

Reporters from Quanzhou entry-exit inspection and Quarantine Bureau was informed that, after XTEP opened a store in Taiwan, recently, Quanzhou tea enterprises such as Anxi eight horses and Tieguanyin group have begun to investigate Taiwan market, and plan to open terminal stores in Taiwan.

Anta, PEAK, Li Lang, dragon clothing, and nine herdmen are also actively planning to set up offices in Taiwan.

The Dehua ceramic industry has set up Dehua boutique white porcelain sales outlets in Taipei, Taichung, Tainan and Kaohsiung respectively. The sales outlets adopt the parallel cabinets way (that is, a point of sale integrated several brands) to carry out marketing, and establish an online marketing platform.

In addition, Fujian Taiwan Agricultural Products Trading Co., Ltd., Feng Ze shipping company, Quanzhou Zhong Quan international economic and technological cooperation (Group) Co., Ltd. and Anton Logistics Co., Ltd. have been approved to go to Taiwan to develop and operate in Taiwan.

Radiation to Southeast Asian market

The potential of Taiwan market is not small.

According to statistics from Quanzhou entry exit inspection and Quarantine Bureau, 592 products were exported to Taiwan last year, with a value of 14 million 533 thousand US dollars, mainly exported to shoes, sanitary napkins, vermicelli, furniture, ceramics and so on.

"The Taiwan market is a good bridge for the mainland to connect with the Southeast Asian market."

Zhuang Zhaohui, director of XTEP overseas center, told reporters that from the perspective of market expansion, Taiwan is a strong "launching station". By setting up points, enterprises can well radiate into the surrounding areas, such as the Asian market and the Middle East market.

Suitable agent form

It is understood that XTEP opened a special store in Taiwan, and took the form of local agents to enter the store.

The industry believes that this is a better way. In addition, it can also seek affiliate partners.

Taiwan agents or affiliate partners have a comprehensive understanding of the local consumers' habits and preferences. For those products that are put into the Taiwan market, they can make some adjustments in R & D, design and production according to their consumption needs, so as to better expand the market.