Cowboy Brands Feel The Upward Pressure On Cotton Prices
Logo denim
brand
Such as Wrangler, Lewis Te Laws (Levi Strauss) and
Lee
The pressure of raw cotton prices has been felt, and raw cotton is the main raw material for producing denim.
Denim
The brand has fallen into the twenty-second military regulations, and the market situation does not allow them to increase their consumption prices. Therefore, they have to digest the prices raised by denim manufacturers.
On the other hand, the denim manufacturers are also in a predicament. Cotton prices have risen sharply, and 35-40% has risen by 15 months.
Usually, the price of denim falls at the beginning of the cotton season, and the fluctuation of cotton price is generally 10-15%.
But this year, the fluctuation of cotton is astonishing.
Retailers still face tough times. They stubbornly resist raising the price of Cowboy brand, resulting in the denim brand having to bear the increased denim cost itself.
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