Famous Brand, Carlo, Conducts Deep Marketing Activities.

On the 10 day, Zhengzhou expects to sell 2 million yuan of shoes. The New Mart Zhengzhou general store "Carlo's deep marketing" will drive the brand of Carlo in Zhengzhou on the eve of the world cup.

Daily 8000 pairs of inventory guarantee

Beginning in June 4th, New Mart Zhengzhou general store began its second brand of deep Marketing - Carlo.

Ahead of schedule, New Mart Zhengzhou head office is also preparing for this event.

The first floor hall opened up 60 square meters for the image exhibition area, and about 1700 pairs of loco were waiting for the consumers here.

About 800 different styles are also displayed on the two floor cabinet.

Since June 4th, the card has been in a continuous stream.

"Almost no file is broken," said Cheng Yue, manager of the two floor business. The counters remained at around 100 people.

"We do our best to ensure that inventory is kept at 8000 pairs per day, avoiding breaking codes and other factors that affect sales."

At the scene of the event, the reporters often saw many young people changing their shoes on the spot.

Tide brand

The new Zhengzhou Mart store has also increased its interaction with new media such as the Internet, integrating the online shopping mode into shopping malls marketing.

At present, Crocs (klockel) hole shoe sneakers special activity is being launched in Sina Henan, and consumers have the chance to kill Crocs cloci hole shoes at a price of $569.

It is reported that New Mart Zhengzhou head office and Sina Henan cooperation, not only on the network for new products display and sales, but also specially launched the network coupons.

During the event, many consumers came from the Internet to purchase the new shoes of the world cup.

In terms of atmosphere creation, New Mart Zhengzhou head office takes into account the influence of Carlo's brand as "tide card".

On Saturday and Sunday at 4 p.m., I invited professional models to help me, because it was Carlo's children's shoes, and invited a cute little guy to act as a guest.

It also invited top street dance performers in China.

Make the scene full of fashion.

With such an exuberant popularity, the New Mart store in Zhengzhou is still generous, giving consumers the first big discount of the brand.

Carlo has little discount, and 5% off discount is very few.

The New Mart store's activities even reached 50 percent off.

And the original price is 1000 yuan, the price is 500 yuan.

Sales promotion is very vigorous.

From time to time, some young consumers can be seen, one hand carrying several pairs of Carlo.

In order to avoid queuing, the central hall of the first floor has increased three stations.

A cash register is also set up beside the counter on the two floor.

Some small bills for shoes are opened ahead of time.

"Deep marketing needs to truly grasp the brand connotation".

The sale of Carlo Locke will last for 10 days, with a minimum sales target of 2 million yuan.

At present, it is only about three days, but in terms of popularity, Cheng Yue says it is not a problem.

Sales in these days are 20 times that of normal sales.

According to statistics, sales in June 4th were nearly 200 thousand yuan.

"The ability of a shop to do something for a brand."

Lv Yanli, the brand manager of Carlo's brand, said that the new Zhengzhou Mart store had done a lot of work for Carlo.

The New Mart store has a high level of customer service. It is very good for excellent brands to fully display the brand connotation and to display the products related to the world cup for the first time in the Zhengzhou market. Meanwhile, in the June 11th Audi night, there is also an activity with Carol Chi, which is dominated by male customers.

It can be said that the New Mart store in Zhengzhou is not just doing some display on the surface, but also grabbing the connotation of the brand to do marketing.

"We will attract a discerning brand leader to pay attention to this mode, and a new round of single brand depth marketing campaign is about to start."

Lv Yanli said.