• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Quanzhou Children'S Shoes Enterprises Are Cautious Of "Upstream" And "Downhill" Encounter

    2010/6/7 9:39:00 64

    Quanzhou Children'S Shoes Enterprises "Upstream" And "Downhill" Encounter

    From children's shoes to children's wear, from children to children.

    In April and May this year, the two obvious trends in the peak period of children's shoes enterprises' meeting will reflect the new trend of Quanzhou children's shoes enterprises to create brands.


    Children's shoes and children's clothing to "integration"


    From children's life hall to children's life hall, the overall image of the terminal is upgraded.

    The trend of children's shoes enterprises' integration from children's shoes to children's shoes and children's clothing is becoming more and more obvious. This is a new sign that the children's shoes enterprises will be showing up in April and May this year.

    Reporters learned that several children's shoes enterprises in our city focus on 7 to 14 years old youth as the main consumer group.


    Behind the new signs is the background of a gradual economic downturn. A good play has been staged from children's shoes to children's shoes and children's wear.

    The first batch of shoes and clothing integrated stores has been unveiled throughout the country. ABC brand launched a series of spring and summer costumes for children's shoes and children's clothing.

    Over the years, most of the children's shoes and clothing brands are only good at making children's shoes or children's clothing, and most of them have large limitations and have not yet achieved industrial integration.

    Fujian Footwear Industry Association Children's shoes Association pointed out that the integration process of shoes and clothing of children's shoes enterprises in Quanzhou is not only driven by the high profit of children's clothing, but also needs the pition from children's shoes industry to children's products industry.


    In the past two years, Quanzhou children's shoes brand, which is in the forefront of the domestic children's shoes market, has been developing rapidly and has launched the children's clothing project at the same time.

    Last autumn and winter, after many children's shoes were fully prepared, they launched their children's clothing series for the first time in the spring and summer order meeting in 2010, and went to the integration of children's shoes and children's clothing.

    The industry believes that children's shoes enterprises are trying to expand new profit margins.

    At present, the shortage of resources makes the whole children's industry generally lack of innovation, and the level of industrial competition is low, and the profit is thin.

    From the management of cartoon children's shoes to the new line of children's wear this year, Huang Bingnan, chairman of kating, thinks that in order to get rid of the small profits of the industry and pursue the brand's sustainable development needs, enterprises have begun to expand their journey, and clothing with higher profits has become the goal that enterprises must first take.

    On the other hand, the rapid development of adult sports shoes has also given some enlightenment. Only when we enter the field of children's clothing and experience the historical process of integration of shoes and clothing can we finally complete the pition from a single children's shoe industry to a comprehensive children's products industry.


    As a result, many strength children's shoes enterprises have made a bold attempt.

    Not only by hiring designer teams or directly grafting children's wear brands, we vigorously overcome the problems of talent and innovation in the development of children's clothing, but also create various kinds of children's products living rooms through the rich products brought by integration.

    {page_break}


    Beware of the "upstream" and "downlink" encounters.


    The youth market has gradually become a cake for children's shoes and adult sports shoes.

    Reporters from a number of orders recently learned that many children's shoes enterprises in Quanzhou to consolidate the market for young children, began to "uplink", to the commonly known as "campus market" youth market extension.

    On the basis of original cartoon brands such as "blue cat" and "Astro Boy", Fick took the "campus sports equipment" as the main force and marched toward the campus youth market.

    In addition, as the market structure of brand sports shoes has gradually taken shape, many adult brand shoe enterprises have begun to "downlink" and will aim at this market.


    At present, some well-known brands both at home and abroad have taken subdivision strategies in order to occupy a larger market space. Nike, Adidas, etc. have broken down children's shoes and set up exclusive stores in some areas.

    Anta and XTEP have also set foot in children's shoes and children's clothing, bringing capital to the market of children's daily necessities.

    During the visit, many children's shoes enterprises were determined to go up.

    Information from recent orders shows that the consumption characteristics of children in the middle and small age market are not conducive to building a stable brand. Fierce competition makes it difficult for children's shoes to play a leading role. The profit space of children's shoes has been continuously compressed, regardless of whether enterprises or distributors have "upward" requirements.


    Fujian footwear industry association children shoes Association people believe that Quanzhou children's shoes enterprises have developed rapidly, production and management are increasingly mature, capacity expansion.

    From the perspective of market development, family conditions are getting better and better. Youth groups should have more choices for consumption.

    Children's shoes enterprises "go up" is bound to have an "encounter" with the "downhill" of adult brand shoes enterprises.

    With the increasing competition, children's shoes enterprises need to do their best.

    For this reason, Ding Canyang, chairman of the company, had a deep understanding.

    The signboard of the China Youth growth equipment research base hanged at the gate of the factory is enough to tell outsiders that this children's shoe enterprise has also been eyeing the youth market.

    "Big brand chain monopoly system has been very complete, occupying the most favorable resources of various cities. What is more destructive is that these enterprises are well capitalized, and we have to avoid their edge."

    Ding Canyang bluntly said, now only have to adjust strategy in time, product market positioning is more rational.

    • Related reading

    Junlian Consumer Council Conceded Consumer Disputes On Leather Shoes Peeling

    Shoe Market
    |
    2010/6/7 9:37:00
    54

    Invigilator Can Not Wear High Heels &Nbsp; Taizhou College Entrance Examination Preparations For "Meticulous".

    Shoe Market
    |
    2010/6/7 9:19:00
    59

    正確選鞋 加強鍛煉 兒童遠離扁平足兩大原則

    Shoe Market
    |
    2010/6/7 9:09:00
    44

    The Prince Of Denmark Took Off His Shoes, &Nbsp; The Prince Stood By.

    Shoe Market
    |
    2010/6/7 9:07:00
    46

    Zhangdian: Four Times Is Not Suitable For &Nbsp; Can These Shoes Be Retreated?

    Shoe Market
    |
    2010/6/7 9:06:00
    47
    Read the next article

    Famous Brand, Carlo, Conducts Deep Marketing Activities.

    On the 10 day, Zhengzhou is expected to sell 2 million yuan of shoes, New Mart Zhengzhou head store &amp; ldquo; Carlo &amp marketing; rdquo; will lead the brand of Zhengzhou in the eve of the world cup. Daily 8000 pairs of inventory protection began in June 4th, and the New Mart Zhengzhou store started second brands of deep marketing &amp; mdash; &amp; mdash; Carlo. Ahead of schedule, New Mart Cheng.

    主站蜘蛛池模板: 国产特黄特色的大片观看免费视频| 亚洲天堂水蜜桃| 男女同床爽爽视频免费| 年轻人免费看电影网站| 午夜在线观看视频免费成人| 九九精品视频在线观看| 欧美h片在线观看| 曰本女同互慰高清在线观看| 国产成人久久久精品二区三区| 亚洲男人的天堂在线| 97久久精品无码一区二区| 欧美综合激情网| 国产精品第100页| 亚洲资源最新版在线观看| 99热这里只/这里有精品| 欧美精品寂寞影院请用uc| 国产精品成人免费视频电影| 亚洲aⅴ男人的天堂在线观看| 欧美jizz18| 日本三级片网站| 又爽又黄又无遮挡的视频在线观看 | 黑人巨鞭大战洋妞| 日本漂亮人妖megumi| 四虎永久网址在线观看| 一区二区三区四区精品| 波多野结衣电影区一区二区三区| 国产香蕉一区二区三区在线视频| 亚洲免费人成视频观看| 麻豆精品不卡国产免费看 | 国产精品福利久久香蕉中文| 亚洲av无码一区二区三区在线播放| 韩剧学生的妈妈| 成人免费视频小说| 亚洲色偷偷偷综合网| jjizz全部免费看片| 日本在线高清视频| 全部免费a级毛片| 91大神免费观看| 最新国产三级在线不卡视频| 国产va在线观看免费| aⅴ免费在线观看|