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Tragedy Triggering Thinking &Nbsp; OEM Shoe Companies Shuffling Soon.

2010/6/7 9:44:00 35

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In the near future, frequent tragedies

Foxconn

It is the largest foundry in the world. It has been undertaking the terminal production of many world-famous brands. It is the largest and fastest growing international technology group in the field of 3C OEM.

However, behind the surface harmony of the OEM factory, it has been surging in the dark, and even a few tragedies of the jumping type have been infinitely grieved.

In this regard, China's foundry shoe enterprises are reconsidered. They also undertake the production of shoe brands, and promote the economic development of the world's brand shoe enterprises on the basis of cheap labor force, but they can not escape the fate of OEM.

international brand

Shoe enterprises

Putting production in the developing small and medium-sized shoe enterprises, thus avoiding the waste of resources and putting more energy and energy into product design and promotion, they get 90% of the total profit. However, the foundry shoes enterprises are wasting huge manpower and material resources, but they only enjoy 10% of the profits.

How far should such a foundry go? Should we also focus on upgrading local brands?

International Competitiveness

Today's footwear industry competition has reached the stage of white hot, the market is gradually starting to focus on brands, the stronger the stronger, the weaker the weaker.

For OEM shoemaking enterprises, the living space is becoming increasingly narrow. It can be described almost by deep water. In the face of such a severe situation, the OEM shoe enterprises mainly rely on the processing trade and OEM production, and rely on price competition to seek survival and development.

Three feet of ice are not cold in a day.

Throughout the shoe market, the pition from product homogenization to brand homogenization has gradually evolved among shoe products.

Under this competition pattern, OEM shoe manufacturers only make orders, do OEM, do not have their own top brands, resulting in low product grades and poor competitiveness.

Therefore, the differentiation and innovation of products, as well as the individualization of products, are particularly important for shoe companies.

Shoe enterprises should improve their internal skills, improve their creativity through lean production, enhance their ability to guard against cold, and make efforts in developing and marketing, especially in quality, and gradually enhance their core competitiveness, such as marketing capability, R & D capability and enterprise culture, so as to expand brand sales and production, and speed up the pace of brand development so as to win greater market share.

In addition, the emergence of new channels will also become the direction of urgent changes for foundry enterprises.

With the popularization of network information, shoe enterprises can contact potential customers at home and abroad with convenient and fast network platform. They can effectively establish the image of shoes enterprises and brands, rapidly enhance their international competitiveness, and seek favorable positions for their competition in the global footwear market.

This shows that through the network platform, this will be a new business opportunity for the foundry enterprises, and the OEM shoe enterprises can quickly occupy a broader market share in the choice of more channels.

We see the challenges and challenges that Foxconn faces in the shadow of the OEM giant, which is exactly what China's OEM is going to do in the globalization wave.

Admittedly, this will also give us a warning to Chinese foundry shoe enterprises. Our foundry shoe enterprises need to embark on the road of independent brand. They must have their own intellectual property rights and must have products that meet the needs of the market and maintain China's strategic interests. So it is imperative to rush abroad.