A New Round Of Development Of Shoes And Clothing Industries In Jinjiang

Shanghai. Expo garden. Material Museum.

In the light of solar energy, several square composite ceramic solar panels are crowded. This new ceramic solar panel has the characteristics of low energy consumption, high efficiency, no decay, and life expectancy. It can be integrated with architecture, and its innovative technology is second to none in China. This new ceramic solar panel comes from Jinjiang, known for its production of outer wall tiles.

This is just a microcosm of the transformation of Jinjiang's economic development mode.

In the international financial crisis, Jinjiang promptly adjusted its thinking, responded positively and maintained sustained, rapid and healthy economic development. Facing the crisis, Jinjiang will face challenges. After the crisis, Jinjiang has a deeper thinking: how can Jinjiang maintain its momentum of development and continue to be a good leader in Haixi?

The Jinjiang municipal Party committee and the municipal government have made strategic plans to accelerate the transformation of the mode of economic development, promote the social transformation with the dual transformation of the economy and the city, and continue the "Jinjiang speed" under the premise of constantly optimizing the quality of development.

　　 Turn around for a higher leap!

The "sunset" of economic transformation can also be "Chaoyang".

On the afternoon of April 23rd, Jinjiang held the annual industrial and commercial business conference. Entering the conference, entrepreneurs found that the city leaders sitting on the rostrum were seated on the stage, and many entrepreneurs were invited to the "top seat" of the rostrum. It is the idea of Yang Yimin, member of the Standing Committee of Quanzhou Municipal Committee and Secretary of the Jinjiang municipal Party committee, to let entrepreneurs who pay tens of millions of taxes and over $100 million to enjoy the treatment of city leaders. He hopes to inspire the enthusiasm and confidence of entrepreneurs to continue to innovate. The theme of this conference is "changing the mode of economic development".

For a long time, the formation of economic growth in Jinjiang is dominated by the second industry and mainly relies on the structure driven by labor-intensive traditional industries. This is not only the most distinctive feature of Jinjiang's economy, but also the most prominent weakness. For Jinjiang, the transformation of the mode of economic development is more important than the upgrading and transformation of traditional industries.

In 2008, in the face of the decline in export profits caused by the appreciation of the renminbi, Zheng Zhenzhong, chairman of Jinjiang's long food company, soon learned to become inferior after taking the initial trouble, and bought two new sandwich candy lines with a total price of about 2200000 euros from Italy. Today, these two production lines are running fast in the long time, making the company's capacity and efficiency rise rapidly.

Zheng Zhenzhong admitted that he had hesitated and invested so much money. What kind of effect could he play? After two years of use, he hung his heart down. "The precision and stability of the European food machinery products are very good. For the two new devices we introduced, the production capacity is nearly four times that of the old ones."

Jinjiang enterprises that purchase advanced equipment and introduce advanced international technology to foreign countries are far more than just a long time. Many other Jinjiang enterprises such as Wang, pan, Ya Ke, good neighbors, and gold crown are among the ranks.

When people begin to question the prospect of labor-intensive industries and think it is "sunset industry", the enterprises with keen sense of smell have proved that the introduction of advanced technology and equipment to tap the potential of traditional industries, the so-called "sunset industry" can also be a "sunrise industry".

In addition to upgrading equipment and tap potential, Jinjiang has constantly stimulated the industry's vitality by technological innovation.

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Anta's sales increased by 30% over the same period last year, and its profits increased by 40%, and the tax revenue reached 7 hundred million. Ding Shizhong, chairman and chief executive officer of Anta Sports Products Limited's board of directors, attributed the growth of his performance to two reasons: first, the successful shaping of the brand; the breakthroughs in independent innovation and scientific research investment. Last year, Anta invested more than 2 hundred million in research and development, more than 30 patents were added, and a design center was set up in the United States, with more than 1000 R & D teams.

In April, the 14 home textile enterprises in Quanzhou area, mainly with Jinjiang enterprises, and 4 colleges and universities such as Fuzhou University and Huaqiao University, set up "Quanzhou textile machinery industry technological innovation strategic alliance", and opened the first place of alliance innovation.

"A single enterprise has limited capital and strength. If it is in the name of the alliance, docking with universities and research institutes, taking enterprises as the main body, taking the theoretical research and basic research of domestic universities as well as the research on manufacturing, using technology, testing, testing and other aspects as the basis, the innovation resources will be gathered, so as to achieve a major breakthrough in the key technology and common technology of the new generation of textile equipment, and support and lead the technological innovation of the industry." Chen Lian he, chairman and League director of Jinjiang dragon machinery, said that after the establishment of the alliance, it will focus on promoting the mode of "industry university research combination".

Driven by a series of supportive policies in Jinjiang, Jinjiang invested a total of 4 billion 900 million yuan in technological transformation last year. The proportion of R & D investment in some leading enterprises has accounted for over 5% of the total sales revenue. 200 enterprises have built their own product research and development institutions, 33 enterprises have become national standard grass production units, and 13 enterprises have become standard drafting units.

Running water is never rotten and door hinge is not worm eaten. The renewal of equipment and technological innovation is only to tap the potential of traditional industries, stimulate the vitality of traditional industries, make the traditional industries have "Endurance" to complete a transformation of "long-distance run", and more importantly, change the concept. Therefore, a "management revolution" has sprung up in Jinjiang enterprises.

"To benefit from management innovation, active transformation and upgrading is an effective way for manufacturing enterprises to enhance their core competitiveness and make them long and long." Xu Lianjie, vice president of the National Federation of industry and Commerce and CEO of Heng an international, said. By combing a series of processes, Heng An has achieved the goal of shortening the operation time and completed 80% of the work in 20% of the time. Since the implementation of management reform in 2002, the scale of operation has increased by 7 times in the 6 years to 2008, and the profit margin has increased by more than 6 times. Sales growth rate and profit rate are among the best in the world.

The companies such as Jin Ba, Chun Mu Wang and Li Lang have successively restructured the marketing chain and supply chain to further realize the flat organization structure and improve the management efficiency and market competitiveness. Not only big enterprises, but now many small and medium-sized shoe enterprises in Chen Tai town have begun to introduce advisory bodies to integrate production chains and enhance management.

The key to changing the way of development is to enhance the connotation of enterprises. In this respect, there are many points to be noted in Jinjiang. "The head of the Jinjiang Economic Development Bureau said that some large enterprises have not expanded their production lines in recent years, and can produce brilliant performance reports every year. One of the reasons is that they have adopted such practices as mergers and acquisitions, sending out orders and so on, paying more attention to R & D and brand operation, which is changing the way of development. Zhou Yongwei, chairman of the seven wolf group limited, told the media that the seven wolves had changed from traditional manufacturing enterprises to marketing service enterprises. The focus of the company was product development and brand promotion. "The proportion of seven wolf production is only about 20%, and 80% of the production capacity is processed by other garment enterprises. In fact, the seven wolves have basically quit the manufacturing industry. "

In changing the mode of economic development, the role of Jinjiang Municipal Committee and municipal government has also been changed and promoted. Active service has become a more positive guide. The Jinjiang municipal government has introduced preferential support policies not only in equipment renewal and technological innovation, but also in continuing to implement the strategy of listing and guiding the development of enterprises. So far, 25 enterprises have been listed in Jinjiang, of which 12 are footwear enterprises, 8 are textile and garment enterprises, and 76 are listed companies. Most of them are traditional manufacturing industries. By the end of May, 5 companies had been listed this year.

"Supporting the transformation and listing of enterprises is an important step in changing the mode of economic development." In the opinion of Jinjiang municipal Party committee secretary and mayor Meng Jun, restructuring and listing is an important starting point for Jinjiang's industry to upgrade its management level. To this end, in addition to offering special reward funds and helping out policies, the Jinjiang Municipal Committee and the municipal government have set up an expert advisory group to help listed companies fully understand the capital market and scientifically plan for restructuring and listing. At the same time, the listed companies should be guided to invest the funds raised by enterprises in material research, product design, innovation, production of high-grade products, introduction of new equipment, construction of R & D centers and so on, so as to enhance their own production technology level.

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　　 Urban transformation, livable industry, "one city in the whole city"

If economic transformation creates conditions for urban transformation, a good urban platform is a booster for economic development.

Although Jinjiang's economic development level ranked first in Fujian's counties and cities for more than ten years, Jinjiang's urbanization process lagged far behind industrialization. Due to the lack of supporting functions in cities, the aggregation and radiation effects are hard to play, and Jinjiang has little attraction for talents, projects, technology and capital. When the bugle boom of Jinjiang's industrial transformation and upgrading is blowing, it is also the time when the tough battle for urban transformation starts.

Yau Meng Jun said that Jinjiang's economic development has made different demands for talents, or for a city's agglomeration function, driving function and service function. Therefore, if we want to make Jinjiang's economy develop healthily and continuously, we must build a livable and suitable city.

　 From manufacturing city to livable industry city!

For the urban transformation, Jinjiang has drawn a clear idea: planning and construction of the whole city 649 square kilometers as a city, and implementing the construction idea of "planning big, building the spirit, undertaking the great Quanzhou, upgrading the quality".

In 2009, the first batch of urban construction projects with a total investment of 20 billion yuan was officially launched. This is a landmark year in the history of urban construction in Jinjiang. In 2010, it was identified as "urban construction year" by Jinjiang.

On the South Bank of Jinjiang, the Binjiang business district, known as Quanzhou "Lujiazui", has completed about 1000000000 yuan in infrastructure investment.