Which Aspects Of The Clothing Brand Should Be Displayed In The Exhibition?

To the upcoming opening season of the Shenzhen fair, the new year's clothing brand in 2010 will be more competitive than ever.

For highly recognized brands, they rarely promote themselves through exhibitions. For new brands and small brands, exhibitions are an opportunity for operators to recognize and express themselves.

The trend of garment market in 2010 is how many enterprises are ready to fight against the sunshine of economic recovery.

A large number of brands with large market coverage have already planned how to make use of the original brand resources and create more brands so as to gain a larger market share.

And mature brands are also considering increasing their sub brands to gain more market share.

The success of the clothing brand shows at the Clothing Fair. The success of the operation means the success of the market operation.

A good brand can be fired, and it is not good at operating. It can also leave no trace of customers in mind.

What aspects of the exhibition should be displayed? I would like to share with you some superficial views.

Product image

Of course, it is the first to bear the brunt. The most important thing for dealers is the attractiveness of products. Of course, it is also very difficult to avoid copying the money with a certain amount of effort. It will soon make our products competitive in a big way.

We need to pay attention to the display of products.

1, the form of product display and exhibition is combined with the content of the commentator at the scene, and we should focus on the normal operation of distributors in the market to prepare the forms to be displayed.

2, apart from considering eye catching and attracting eyeballs, the key to highlight exhibitions is to highlight the advantages of senior production processes or design creativity so as to increase dealers' confidence and interest in brand irreplaceable.

3, every product that needs to be displayed must be demonstrated through the market and then considered to participate in the exhibition, so as to avoid the influence of certain individual brands on the brand image. Of course, this is mainly for mature dealers.

Two shop image

Key points of shop image display

The importance of store image is not much talked about. At the exhibition, many brands spared no expense to build store image, but scare away customers.

Shop image display author also thinks that there are several points to note.

1, the store image is highly consistent with the brand marketing strategy, that is, the investment of the store image is directly proportional to the market promotion expectation. The difference between the investment and the investment can not be too large, which leads the dealer to be unable or unwilling to invest in the image decoration, which will affect the product sales in the future.

That is to say, first, the input of store image must have the scientific nature of market acceptance.

2, store image corresponds to the consumer psychology of product audiences.

3, in the end, we will focus on the form of shop image and product style, and how to integrate the market competition environment.

Three brand image

Brand image display is difficult for a new brand to be clearly stated through a show at a time. Even a perfect brochure is easy to be considered packaged.

The intangible thing that the brand wants to show is more impressive.

The following points are for sharing only.

1, every staff member's professional knowledge and unified view of the clothing market will be impressed by customer communication.

2, the seminar on customer market trend analysis can invite relevant experts to host a series of guests, guide and explain, answer questions about the brand operation of the customers (for participants to screen strict conditions, try to avoid peeping people), and this process is also referred to by many brands as brainwashing. In fact, the key is to see who speaks more objectively and scientifically, so as to convince people.

3, the recruitment of customer service process is strictly standardized, can persuade customers not only promise what kind of policy and support, to join the customers are more concerned about the market expectations, in the market expectations to do enough services, such as how to strictly enforce the market research, with this point, even if the customer service support is less, customers are willing to accept.

The quality of the dealers is obvious to all.

Four professional spirit

If the exhibitors' professionalism is not good, everything will be greatly discounted.

The most important thing is to do well the training of pre exhibition personnel.

In particular, some service details can embody the charm of an enterprise brand.

Also share briefly.

1, in good faith, customers are asked not to identify and pick and choose, not to target customers, but also to do a good job of publicity and advertising. The bad consequences of bad reception are unpredictable.

2, patience, the more questions and concerns of customers, the greater the image. But remember to be too enthusiastic to scare away customers.

3, professional, brand and product positioning and market, consumer psychology analysis and opinion to be professional and objective, competitive brand operation strategy also need to know clearly, clear expression ability to enable customers to better judge the brand market value.

Of course, not only these, but also every company has its own character.

After participating in an exhibition, we need to prepare a lot of work. I hope the brand does not need to participate in the exhibition every year, and it will open the market situation once.