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Guangdong'S Leather Bag Has A High Dependence On Foreign Trade For The First Time In Ten Years.

2010/6/8 10:27:00 33

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Leather industry in Guangdong

Raw material skin

Need to import, 80% enterprises rely on processing to survive.

Experts suggest that enterprises should enhance brand awareness and actively seek policy support.

According to He Xiaocha, Secretary General of Guangdong Leather Association, in 2009, there were 1842 scale enterprises of leather, fur and products in Guangdong province.

The total industrial output value reached 123 billion 64 million yuan, an increase of 5.64% compared with the same period in 2008, and the value of export delivery was 60 billion 944 million yuan, representing a decrease of 1.30% over the same period last year.

Public information shows that light leather 96 million 251 thousand square meters, a year-on-year reduction of 4.57%, leather shoes 1 billion 133 million pairs, a year-on-year reduction of 6%; leather bags 374 million, down 18.27% compared to the same period; leather clothing 2 million 171 thousand and 200, an increase of 1.85% over the same period, the total industrial output value and leather clothing production remained stable.

Export of finished leather has shrunk and domestic market competition has intensified.

The leather industry in Guangdong depends on its leather products industry.

2009 province

Leather products

Production is reduced, and the tannery industry with reduced output will also reduce production capacity accordingly.

Tannery industry is still facing a situation of continuous rising labor costs and raw materials, especially the skin of raw materials.

Because more than 70% of raw materials depend on imports, prices fluctuate greatly, so it is difficult for enterprises to grasp.

The export of finished leather has shrunk and competition in the domestic market has intensified.

In terms of product market, the supply and demand of upper leather and bag leather are relatively stable, and the market of garment leather is low.

The market demand of upholstery leather and upholstery leather is still increasing.

The output and export volume of leather shoes are decreasing year by year.

The annual output of footwear remains stable, but

leather shoes

Output and export volume declined year by year.

Footwear exports account for about 65% of the total. In 2009, Guangdong exported 3 billion 490 million pairs of shoes, an increase of 4.7% over the same period, including 460 million pairs of leather shoes, a 25.1% decrease compared with the same period last year.

Exports amounted to US $4 billion 320 million, a decrease of 16.2% over the same period last year.

Footwear exports were dominated by general trade, while processing trade exports decreased significantly, and exports to the US, EU and Japan decreased significantly.

Since the end of 2008, the state has increased the export tax rebate rate of footwear products 2 times, alleviated the pressure of shoemaking enterprises and increased the profit rate of enterprises. However, due to the deepening international financial crisis, the shrinking demand in Europe and the United States, frequent international trade barriers, and rising domestic labor costs and cost advantages, international multinationals of famous brands such as Nike and Adidas have reduced orders made in Guangdong and pferred them to countries and regions with lower labor cost advantages.

A substantial reduction in export orders will have a greater negative impact on the export oriented footwear industry in Guangdong, depending on the OEM export enterprises, or in the domestic market, or in reducing production or even stopping production.

Although orders for some enterprises increased rapidly in the fourth quarter of 2009, the recruitment of enterprises was difficult and some orders had to be abandoned.

In the case of declining production in the whole industry, footwear backbone enterprises with independent brands and independent innovation ability have maintained a steady development trend. Relying on the self selling network, the core competitive advantage of enterprises has been formed, and the output of enterprises has not risen.