Men'S Clothing Market In 2010
JAApparel's chairman and CEOMarty Staff said: "people are changing their attitudes.
Our biggest customer has recently started talking to us about opportunities rather than discussing control losses as last year.
Now is the time to talk about growth, not risk. "
It will also allocate resources to factory machines, increase the quality level of products and speed up market circulation.
The Schott program for garment manufacturers will have a bumper harvest year, thanks to the assimilation of sales varieties.
But not all brands have price pressures.
Franchised stores will continue to offer a discount strategy, and inventory will continue to streamline in order to compete with department stores.
The impact of the financial crisis on other industries will gradually emerge, one of which is the credit card industry.
The big companies will be careful in terms of expenses, and IAG will also be frugal in terms of travel expenses and entertainment expenses.
According to the ICSC report, there was no increase in sales in December. 2%, ICSC forecast will increase 3~3.5% this year compared with the same period last year.
Although the financial crisis is theoretically disappearing, according to the view of most economists, the remaining threat is still there.
Unemployment finds that the United States still has 85000 of the work lost in December, and the unemployment rate is still 10%.
This situation has made some garment enterprises remain cautious about growth, and will continue to implement conservative strategies begun last year, such as inventory clearing, low price strategy, promotion and so on.
However, some enterprises believe that the economy has recovered and have begun to formulate countermeasures.
This week's Milan fashion week and next week's New York men's wear market will give retailers and consumers a boost.
Sales in the fourth quarter and holidays make people talk more about growth rather than how to survive.
But the problem still remains: exactly how big the market demand is and how the brand will make profits in the recession.
IAG forecasts that sales figures will increase to 2 digits in 2010.
After a year's budget reduction, management began to invest in the market and advertising.
The company will expand its innovation strategy from last year to stimulate its profit.
The company will also pay attention to the marketing of franchised stores and resume the exhibition strategy which has been abandoned for many years.
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