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    Spanish Clothing Supermarket "Warehouse Price" Concerns Chinese Businessmen

    2010/6/8 11:22:00 61

    Spanish Clothing Supermarket "Warehouse Price"

    In a famous entertainment mall in Barcelona, Spain, a more than 2000 square meter large, cheap clothing supermarket came out last year, forming a reputation and scale this year. In the wake of this economic crisis, the phenomenon of panic buying appeared to be in sharp contrast to the clothing brands such as ZARA, which were significantly reduced by nearby tourists. The flaming of the clothing supermarket seems to confirm once again that in today's economic crisis, the principle of good quality and low price can survive.


    2 to 10 European fashion, 6 European leather sandals, 7 European men's jeans, 2 European two ladies' belts, 1.5 European bags of earrings or a large bundle of hair rings. This price is almost the same as the "warehouse price" for Chinese traders who buy goods in the warehouse or wholesale Street all year round. If this price occasionally occurs in the last few days of the discount season, it will still be normal. But in the peak season of June, it will highlight the huge economic backing of this group and its cheap brand. The 15 cashiers kept busy, queuing up for a long queue, and seeing the local customers' incomparable love for this cheap store. This store has caused such a hot scene, which has also made some Chinese businessmen known for their low prices see some pressure.


    Liu boss, who opened a clothing store, looked at the panic buying scene of the crowd. "I hope this shop does not make the advertisements loud enough to attract all the local guests. Originally, Chinese businessmen were famous for their low prices. Now the "warehouse prices" are directly put on the market. Everyone here is shopping. What is the advantage of Chinese businessmen? D, another clothing jeweler, directly bought leather belts and some 1.5 Euro jewelry headwear here. She plans to open it in the store and sell it for 2 euros. {page_break}


    Some Chinese businessmen in Barcelona also expressed their concerns about the cheap brands appearing in Barcelona now. In Spain, Chinese businessmen are known for their low prices, and gradually push 100 yuan stores, clothing stores, and even the current inexpensive jewellery shops (2 European stores, 123 European stores), cheap restaurants (self-help, WOK) to Spain as a whole. Since the 08 economic crisis, many local brands in Europe have found their own positioning according to the changes in the market and consumer groups, and middle and low-grade brands have begun to launch products suitable for low consumption groups. In the economic crisis today, the low consumption circle has become the main force of shopping. Compared with tens of euros, they can buy a luxury item. They are more willing to spend tens of ten euros to buy dozens of consumer goods. The impact of the economic crisis on the local residents is very serious. A large number of unemployed people do not have enough money to spend or consume, and even the local residents who work there are all afraid of spending because of the negative effects of the economic crisis. The negative impact and psychological burden of the economic crisis on the residents will not be eliminated in the near future. This determines the situation of cheaper and better survival. It also achieves the development of the "2 European stores" in Barcelona.


    But now more Chinese businessmen in Barcelona find their way out. Such as advanced 100 yuan store, advanced garments, shoes and caps and so on. While operating in Spain for many years, Chinese businessmen learned from their experience not only to keep the price low, but also to pay more attention to the beauty and quality of the products. For example, in recent years, the MODA clothing made in Barcelona has made many Chinese businessmen really taste the benefits of "cheap goods". A reporter recently saw a well-known warehouse owner in the warehouse area of the capital of. He said he not only ran the wholesale department store before, but now he plans to develop it wholesale. More Chinese businessmen have changed the way of selling only cheap goods, redecorating the storefront and attracting more customers by product packaging.

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