Analysis Of Counterfeit Goods Market, Clothing, Foreign Trade And Retail, Why Are Tears Flying?

In most people's view, because of the export of foreign trade garments, the standards for implementation are also stricter than those in the domestic market, so the quality is higher than that of similar products, resulting in a considerable portion of foreign trade becoming the object of panic buying by consumers. According to statistics, at present, there are a few foreign trade clothing retailers in Hangzhou. They are divided into two categories. One is the low-end route. The price of clothing in the store is generally low. The clothing styles are quite unique, which are quite different from those sold by other specialty stores, and the fabric and workmanship are relatively general. The general pattern is 20 square meters of shops, some of which are not trademarks, and most of them have different trademarks, most of which are in English. The main customers of this kind of foreign trade clothing store are students with less economic strength and relatively low income citizens. The other is the middle and high-end line, which is a medium and high-grade route, with a wide range of doors and a wide range of styles. Sweaters, sweaters, jeans, winter wear, cotton padded clothes, casual pants and other special items are available in addition to clothing, household accessories, scarves, backpacks and other accessories. The two types of retail outlets have their own characteristics and have their own marketing strategies. Recently, however, many retail outlets in the middle and low way began to complain that business is getting worse and worse. Some businessmen even claimed that the prospect of clothing retail trade was "dark". For this reason, I visited the relatively intensive clothing market of low-end foreign trade clothing retail stores such as Sijiqing and Qianjiang small commodities market.

Mr. Wang, who is located on the first floor of the Qianjiang small commodity market, told the author that he has been doing foreign trade for two years. Compared with the foreign trade clothing store that goes through the middle and high end routes, the difference in profit can only be made up by the way of small profits but quick turnover. But now he feels that this marketing method has met with a crisis in a certain degree. According to his statement, the clothing and summer wear prices in his shop are between 100-200 and the price of the winter clothing is between 200-500. In the market, he also takes the middle route. Other stores in the market, some of them operate the same brand, but the quality of the clothes is not good, the cost is cheap, and the selling price is also cheap. "We do this small market and do the middle and high end routes foreign trade shops. There are not many repeat customers here, and few familiar customers will book a brand of our store in advance. Many consumers choose only the relatively inexpensive foreign trade costumes, so even if the quality of the clothing in our store is better than that in other stores, sometimes it is still very bad." The author then visited several foreign trade clothing stores, and found that the price difference between the clothes marked the same brand was very large, even up to 100 yuan. On this question, I asked a businessman along the road. He was embarrassed to say that it was a genuine product, but it was actually a product, and the price difference would be large. He told me that clothing in foreign trade clothing stores is usually divided into two categories, genuine and counterfeit goods. As the owner of foreign trade clothing stores said, the OEM manufacturers in China have produced too many famous brand clothes, or the clothes that have been returned for various reasons, that is, "genuine products". What's more, some clothes made by small manufacturers are similar to those of different brands. They are also divided into "goods" and "B goods" according to their quality. In the Qianjiang small commodity market and Sijiqing, almost one hundred percent of the goods sold by merchants are counterfeit goods, not genuine products. "It's an open secret in the industry. It's nothing to be surprised about." The shopkeeper said so.