Price Positioning And Discount Ratio Are Key To Women'S Shoes Marketing.

There are thousands of enterprises engaged in shoe production in China, plus the brand names of overseas enterprises and the famous international brands as well as the leather shoes brand produced by OEM.

Although 80% of them belong to local brands, for entrepreneurs, they are looking for a needle in a haystack.

Most of the most famous brands in China have been occupied by the first arrivals. Only a very few areas may be loosened. This is not the area where entrepreneurs can easily get involved.

The head of a chain of women's shoes suggests that entrepreneurs choose new brands to enter the market.

Because these brand design styles are more avant-garde, the style is relatively new, the brand advertisement input dynamics is bigger, the most important is the market coverage rate is relatively low, the growth space is big, to the dealer and agent's profit margin is also very considerable.

Price positioning

As a retailer, price positioning is the key to the success of retail businesses. The retail price of women's shoes ranges from tens to thousands of yuan.

The price seems to be quite different. In fact, a good company's tens of dollars and thousands of women's shoes are only designed to meet their own product line.

Let's take a look at the product structure of the manufacturer, we can analyze what kind of customers the manufacturers are targeting.

In general, the products of dozens of women's shoes chain account for 5% of the total products, 200 to 500 yuan accounts for 70% of the total products, 500 to 1000 yuan products account for 20%, and 1000 yuan or more products account for 5%.

From such a product structure, the brand shoes are mainly targeted at the middle income group.

So when choosing to join, entrepreneurs need to consider the situation of their per capita income.

Consumers in medium and medium cities are acceptable.

Among many women's shoes brands, the price positioning of the manufacturers basically concentrated between 150 yuan and 500 yuan.

There are still several grades that need entrepreneurs to identify according to the actual situation.

150 - 300 yuan, 200 - 400 yuan, 250 - 500 yuan, 200 - 500 yuan.

Brand price positioning is usually determined according to the level of its design, the market share and the intensity of brand publicity.

In some cases, the new brand will refer to the international brand or the domestic well-known brand similar to its style.

When choosing to join, sell or act as an agent, the entrepreneur must have a thorough understanding of the market in the area and then choose a suitable market weakness for them to enter.

Discount ratio

The discount rate is also very important in the management of shoes.

Most shoe manufacturers will give partners 30 to 50% profit margins, and will timely launch various promotional programs to create more profits for partners.

However, people who have not been engaged in business or who have not engaged in shoe retailing will have some differences with the manufacturers at the beginning of their operation. The industry believes that this is a normal phenomenon. With the development of cooperative relationship and the increase in the number of pactions, the discount rate will also become clearer.