Color Marketing Strategy Is Popular In The Field Of Children's Shoes.

In the past two months, children's shoes ordering information shows that color marketing has become an increasingly popular trend in the field of children's shoes. This year, the children's shoes enterprises launched a series of color series shoes, which has exceeded the total sum of previous years. The use of color marketing in the field of Chinese children's shoes is not only confined to the appearance of the product, but also towards the deeper level of commodity planning and even the development of brand personality.

Many shoe and clothing enterprises use the color marketing strategy in the design and packaging of products. They can attract consumers' eyeballs by changing the color of their products from a single color system to a combination of many color systems, so as to induce their purchase desire. From the preference of women's clothing to color, to the application of colors on men's shirts on shirt ties, and to the color of the adult sports brand as the watershed of the season, and to the prevalence of color marketing in children's shoes, color marketing has widely attracted the attention of various fields of shoes and clothing industry.

How to do color marketing?

The children's shoes industry in China insists on POOVE children's shoes in color. Last year, after becoming the Chinese youth sports equipment color research and development base last year, POOVE launched the first international youth dress design competition in POOVE this year. The design competition is jointly sponsored by China Fashion Color Association, China Textile Information Center, China Fashion alliance and Fujian Po Hui shoes and Garment Co., Ltd. POOVE's intentions are obvious: trying to strengthen the interaction between brands and consumers through the design competition, and leave the brand impression in the minds of consumers from the perspective of color.

In fact, the deep cooperation between China Fashion Color Association and POOVE in color research and development has played a great role in promoting the color development of Chinese sportswear. Last year, the establishment of China youth sports equipment color research and development base was settled last year. POOVE then joined hands with the China Fashion Color Association to jointly organize the "China Japan Korea fashion creative summit and Asia Youth Fashion Trend Conference" and became the first brand in the industry to win the "China Color Application Award" at the end of last year.

In addition, Yong Gao children's shoes are actively integrating colors into brand themes and introducing product research and development. The Yong Gao people's autumn order meeting, which has been held recently, fully embodies the strategy of increasing color by Yong Gao people. In a series of products featuring the theme of "red moving China", designers used a variety of color elements to deduce a visual feast through the color change through the demeanor of the three major themes of the urban trend series, the red moving China series and the dream series. In addition, the CE brand ordering association from Australia uses the bold, bright and bright tone to perfect the brand personality and regional characteristics on the product. As the outdoor sports equipment brand camel, its commodity planning starts from the outdoors and displays its product design style and brand personality in a group of close to natural colors.

Why popular

The introduction of the concept of color marketing to children's shoes in Quanzhou is not blindly following the trend. It has the support of research data and successful cases.

According to the survey, color is the only design element that can maximize the value at the lowest cost. For example, the development of an innovative fabric requires early research, market research and late investment, but the use of popular colors can often give new products vitality, while promoting sales, at the same time, it can also deepen the brand image of consumers.

In this regard, the director of the China Fashion Color Association, director of color Zhao Xia, said: "children's growth stages need to be supplemented with different colors. When children are young, they should not use too bright colors. They need to use some soft colors to meet children's visual needs. When children grow to the age of six or seven, they may need to use some bright red or yellow colors to make children feel warm, active and positive. Children's wear and children's shoes need to learn how to use colors to regulate children's psychology through color. Different collocation can express the different psychology of children's growing up. Therefore, color is often used to express the emotional needs of children at different stages of growth, and plays a guiding role in the growth direction of children. Since the importance of color is recognized by many enterprises, it is not difficult to imagine its attention and popularity. This year, the phenomenon of color marketing has become popular in China's children's shoes industry. {page_break}

Where is the future direction?

At present, color marketing has gradually increased in the field of children's shoes, and has been adopted by many enterprises. This should be another big improvement in the children's shoes industry. At least, the majority of children's shoes enterprises are beginning to realize that the product itself and packaging can make full use of color to enhance the value, and color can also become the core concept of corporate identity.

Chen Shuqing, Secretary General of the Fujian children's products association, explained in detail the color marketing: in foreign countries, the color marketing strategy has been produced earlier and has been widely applied in many industries; but in China, the color marketing strategy has just begun to be applied, especially in the Chinese children's shoes industry, the application of color marketing strategy is still in its infancy, and there are many problems. Compared with the skilled use of color marketing in domestic adult shoes and clothing, the use of colors by children's shoes enterprises is still in the initial stage, or even a blank. Although the color research and development base has begun to appear in children's shoes industry, Quanzhou children's shoes enterprises have gradually paid attention to color marketing, but have not yet been systematically applied. This is mainly reflected in the fact that the use of color in children's shoes is still only in product design, but this year is especially popular with color shoes, trying to display merchandise combinations through bold and brilliant colors. However, the gradual popularization of colors is not only reflected in products, but also should be introduced into color planning in all aspects of brands.

"Although some leading brands have launched color marketing, the absolute example effect has not yet been formed. Generally speaking, the color planning of China's children's shoes industry is still at the initial stage. It is not enough to rely solely on the marketing promotion of some leading brands and blindly follow suit of the two or three line brands. We need to systematically combine the psychological characteristics of children with the color science. Chen Shuqing said.