Brand Men'S Clothing &Nbsp; Fry Micro-Blog On Father'S Day To Start Marketing.
360 and Jinshan, a war of words, attracted numerous eyeballs. At the same time, the market value of Jinshan was evaporated by hundreds of millions of HK dollars. This influence was probably unexpected at the beginning of micro-blog.
In the Internet age,
media
It is redefined: any person or institution can publish the latest news through the network platform.
Based on this situation, blogs and micro-blog came into being: by virtue of their own functions and characteristics, they created a "fragmented communication era" which is more in line with the survival characteristics of modern people, and pushed the information sharing brought by the Internet to a new era of mind.
Users can through the web, clients, mobile phones, and other things that are happening in life at any time and release to micro-blog, truly realized at anytime, anywhere, want to say.
This kind of communication is called "self media" by scholars. "It is the common people's strengthening through digital technology and the connection with the global knowledge system. It is a way to understand how the general public can provide and share their own facts and their own news."
At the same time, this mode used in marketing is called self media marketing.
For example, Sina micro-blog attracted a lot.
enterprise
With celebrities' attention, DELL, BMW China and China Merchants Bank have registered accounts on Sina micro-blog, launching interaction with audiences, attracting a large number of fans' attention.
In order to attract more popularity, these enterprises and celebrities have launched quiz activities, some have been collecting activities, and others have sent prizes to cash for their eyes.
Cai Wensheng, the station master, was a personal webmaster who sent 16 iPad to fans over ten thousand times. "No one replied? Send iPad!" has also become a new topic of micro-blog.
There is a recent call.
Men's clothing
The fashion custom brand carries out the essay campaign on "micro-blog's father's Day" on micro-blog, invites fans to write a moving story about father's day, to customize shirts as a prize, the winners can make a shirt free of charge on the model net, and the men's clothing will also send shirts to the designated place before father's day. The event also invited Liang Shuxin, a well-known public welfare ambassador on micro-blog, as a guest guest to comment on the entries.
Since the beginning of the 09 years, the brand men's wear has launched a series of activities on Sina micro-blog: the live broadcast of the new year's party is a classic case of micro-blog's marketing. In May 2010, "let labor more valuable" activities arouse strong social concern, and the discussion of labor value has also become a hot topic of micro-blog. This father's Day essay campaign aims at promoting family culture and personalized customization.
The brand men's clothing is the custom brand of business fashion men's clothing, and it is also a new e-commerce brand.
In the card net, as long as the input of three sizes can be customized to fit the men's clothing, this method is known as the "password customization method", has obtained the relevant patents of the country, and has more fashionable personalized products for consumers to choose.
Experts say that in the era of abundant products, such a relatively small fashion customization mode will become a new trend.
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