International Design Masters Shuffle - You "Remarry" To "I Marry"

In recent fashion circles, frequent designers have changed their designers. First, Giles Deacon took over EMANUEL UNGARO some time ago. Recently, Jean Paul Gaultier left HERMES and replaced by Christophe Lemaire. The fashion genius Oliver also finally found a home to become the creative director. Some people left the old club, some people returned to the fashion circle, designers and brands "remarry", "remarry" the big shuffle, can not help but let us sigh: the fashion circle change is really too fast!

Christophe Lemaire

Oliver Theyskens

Another dream combination with THEORY

Olivier Theyskens, which became famous in the first World War ROCHAS, can be described as a frustrate fate. It has design talent but does not want to cater to the market. This leads to the fact that after moving to NINA RICCI, the beauty of illusion and elegance still can not turn away the declining trend of being a good actress. This time, he returned to the fashion world and joined hands with THEORY, a brand known for its simplicity and reputation. From the original elegant chiffon dress to the design of a simple professional women's wear, it gave people a feeling of not being able to adapt. Some people have dubbed this combination as an "alternative dream", because senior office workers can afford to wear the clothes designed by Olivier Theyskens.

When the THEORY brand was founded, it was popular with customers because of its vivid image, simple design, comfortable fabrics and reasonable price. In addition, THEORY's response to the market is very fast. When it comes to finding popular designs in the market, the designers of THEORY will design a new series of counterattacks and start production immediately from their own factories. The United States, a Japanese owned company, wants to inject some European stylish and modern brands to make changes to the immutable brand image, which may be the purpose of their choice of Olivier Theyskens.