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The Property Market Affects The Home &Nbsp; It Will Show Up In Half A Year.

2010/6/10 9:45:00 31

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Since the implementation of the new ten property market new deal,

financial policy

And local policies came out one after another.

A series of policies led to the drop in confidence in home buyers and the atmosphere of wait-and-see.

It is understood that the new deal led to the decline of housing sales in major cities nationwide in May. The decline in residential sales will inevitably affect its downstream industries, and the senior managers in the home industry are all worried.

The influence period lags six months.

Most of the consumers who are decorating and choosing home products now buy houses half a year ago or earlier.

The impact of residential sales on the home industry has lagged behind. This point can be clearly seen in the international financial crisis beginning in 2007.

The international financial crisis began in the first half of 2007, and the consumer sentiment of buying and selling commercial housing spread. This financial crisis directly led to a straight decline in the commercial housing of the whole country in the second half of 2007.

Starting from the end of 2007, many home decoration companies and building materials manufacturers began to feel the shrinking sales volume. In 2008, many home furnishing enterprises appeared layoffs, which is more common in small and medium-sized home furnishing enterprises.

When the reporter interviewed the Bi manager of the St. George's floor, he said, "we don't feel like this big brand like this icon. If it's going to be an impact, it should be six months later."

The inevitable law of influence

Commercial housing

Sales volume

The decline has a certain effect on the household industry, which is recognized by many people in the industry.

First of all, for home stores, sales are plummeting by the poorer home stores and the more remote home stores.

However, the household stores with high popularity are less affected, and some home stores even appear to be facing an upward trend in the market.

For example, in the financial crisis which started in 2007, the sales volume of Ginza home, home, Oriental home, red star, and so on in Ji'nan increased to varying degrees.

Secondly, for the home building materials brand, the sales volume plummeted is the three line brand or the miscellaneous brand army, the first-line brand has appeared more than 15% growth.

As Feng Zhenming, general manager of the natural floor, said, "our natural floor in the financial crisis which started in 2007 is not a decline but a sales growth.

Finally, the degree of influence is different for product categories.

In the financial crisis which started in 2007, the most influential factors were home decoration, home air purification system, and so on.

Necessity

The degree of impact is relatively small.

Strategies for coping with impacts

In the financial crisis which began in 2007, many home business enterprises went bankrupt, which is related to the lack of early adjustment strategy.

Before the crisis comes, early preparation is the consensus of many successful enterprises. If we fail to do this, there will be no capital to tide over the crisis when the crisis comes.

In the first half of 2008, when reporters interviewed in the first town of Shui Tun Road, they saw many professional decorating materials on the third floor of the city. There were no businesses in the third floor, and only a few merchants on the two floor were operating. There were many merchants on the first floor, but many merchants were the iron generals who did not turn on the lights.

A Meng manager said: Although the rental of building materials city is very low, many businesses have not paid rent for half a year, and are preparing to withdraw lots.

Coincidentally, in the first half of 2008, when reporters interviewed Shun Xin Road, they saw a number of home shopping centers on the first floor or even a lot of stalls.