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    Let The "Shaoxing Home Textile" Brand Become Louder.

    2010/6/10 12:14:00 107

    Brand

    First spring subdivision

    Fabric

    Exhibition and home textile exhibition pushed the warp knitting industry of Shaoxing Yang flood bridge to the stage.

    The first large-scale curtain window screening exhibition was held in Keqiao, which is the embodiment of the strength of "Shaoxing home textile".


    In this regard, Yang Donghui, vice president of the China Textile Industry Association, believes that the holding of professional fairs will further enhance the visibility of the industry and make the categories of textiles more complete and enhance the industrial agglomeration of Shaoxing.


    Warp knitted strong town creates brilliance


    It is the fast road of industrial agglomeration that makes Yang Xun bridge warp knitted.


    3 years ago, with Yang Xun Qiao as the leading role, the Shaoxing County warp knitting industry association was established, attracting 123 members, Yang Xun Qiao and Qian Qing, Xiaoshan cicada home textiles, legendary cloth art and other enterprises have joined the association.

    The association will guide members to carry out technological pformation, introduce and pform more than 1500 sets of equipment, take part in various exhibitions, and receive good economic and brand effects.

    Last year, the output value of the town's warp knitting enterprises reached 10 billion 370 million yuan, with more than 8 famous brands and famous brands at the provincial level, and over 70% of the warp knitting enterprises were awarded famous brands at the county level.

    Jacquard warp knitted products account for 90% of the domestic market and 70% of the international market.


    Accelerating industrial agglomeration


    "The industrial cluster has many advantages, such as many manufacturing enterprises, extensive logistics, large flow of information, and complete supporting facilities. The matching processing costs and sales costs are very low."

    Lu Meidong, general manager of Shaoxing romaifu Home Textile Co., Ltd. believes that Yang Xun bridge warp knitting is bigger and stronger, and it is the way of industrial agglomeration. While Shaoxing's home textile industry should continue to grow stronger and stronger, it should continue to enhance industrial agglomeration.

    He analyzed that Keqiao has the largest textile trade platform in the world, and many foreign businessmen will take the initiative to purchase it. There are many printing and dyeing factories around Keqiao, and Jiangsu textile enterprises will go to Ke Qiao to process fabrics.

    Taking advantage of these advantages, we can attract more foreign enterprises and make the home textile industry more concentrated.


    To enhance

    Industrial Agglomeration

    A very important point is to complement and perfect.

    industry chain

    The industry pointed out that the industrial chain of home textile industry includes grey fabric manufacturing, design, printing and dyeing, embroidery, processing and brand marketing, logistics channels and other links, and the weak links such as design, printing and dyeing, brand marketing and so on are the most gold bearing links. If the government wants to guide them, the association can cultivate them.


    Attracting more home textile enterprises to Shaoxing


    Many home textile enterprises take the initiative to build up the industrial chain and gather the functions of all links in the industrial chain so as to enhance the competitiveness of the industry.

    Sanhe Trading Co., Ltd. of our county founded a creative design company on the basis of early fabric sales, registered trademarks, and set up sales centers in every provincial capital city of Russia and China.

    This year, Sanhe has invested in the production of finished products factory.

    In this way, the flower design and finished product design that needed to run in Nantong are now completed in Keqiao.


    Many foreign enterprises hope to enter Shaoxing's industrial base, so that their products can more easily complete all aspects of the industrial chain.

    Haining Sheng Yu cloth art Co., Ltd. is the first time in Shaoxing to participate in the exhibition, business manager Wang Guoqiang told reporters that Haining Xu village is also an important production base for home textile products, but the market is not big in Keqiao, there are not many Keqiao, and the supporting facilities are not perfect in Keqiao. Many of them have the intention to set up exhibition hall in Keqiao.


    Curtains, window screens and bedding products belong to household textiles. "Shaoxing home textiles" includes not only "Yang Xun bridge warp knitting" but also "Keqiao bed products", and the two should complement each other. The reason why they hold exhibitions in the same Pavilion is such consideration.

    If the government can timely guide and strengthen the industrial chain and attract more home textile enterprises such as Haining and Nantong on the basis of the spontaneous demand of enterprises, the Shaoxing home textiles brand is expected to be even louder.

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