2010 Humen'S Clothing Industry Is Famine.

General manager of Xiao Hu Han Ni

A lot of the goods have not been mentioned.

Clothing industry has a convention, brand clothing is six months ahead of schedule.

In April and May, many clothing brand enterprises were busy holding the order meeting of autumn winter clothing this year. Customers from all over the country came to see the order.

Xiao Hu Han Ni is the fastest growing brand of children's clothing in Humen in the past 1 years. Just after the autumn winter clothing ordering meeting, it is happy to have a good order quantity. Guo Zhigang, general manager, is beginning to worry about the summer wear that he is listing.

This year, heavy rains are frequent in the south.

Affected by cold air, many parts of the country appear to be partial cold in comparison with previous years.

The abnormal weather disrupted the sales rhythm of the clothing industry.

"There are arrangements for brand clothing, when to put on summer clothes and when to wear autumn clothes.

Clothing is also produced according to the arrangement. "

Guo Zhigang said that this summer is getting shorter, making the sales of summer wear not optimistic. "Customers are slow to pick up the goods, or cancel orders, or originally set 20 thousand pieces, only 5000 pieces were taken."

Because the company is in accordance with the order of six months ago, the volume of orders, customers reduce the amount of goods, directly led to the backlog of summer clothing.

"According to past years, summer wear should have been finished, but this year many customers' orders are not finished."

Guo Zhigang was upset.

"This year the heat is not hot. The pition from spring clothes to summer wear and summer wear to autumn wear is not obvious.

But Hu Changshui seems that the climate is abnormal, the impact on the high-end clothing is relatively small, because the amount is not large.

And it will have a great impact on women's clothes with small amount of profit.

Issa Alan manager Wen Zhiping also felt the impact of the weather, "there will be some backlog and can only be sold slowly."

The retail sale of clothing stores is bad, which affects the delay of customers' delivery, plus the backlog caused by customers' untimely delivery, which affects the turnover of the company's capital chain and restricts the investment in marketing and production in later stage.

Guo Zhigang is pondering how to deal with the backlog of summer clothes. On the other hand, he also began to worry about the crisis of this autumn and winter outage.

"Autumn and winter may be extended, and orders will not be enough before that time, but clothes can not be replenished temporarily because they have been produced for a long time."

The little tiger is heading the store line. If the customer can not sell clothes, the business will be affected and the brand will be damaged.

According to expectation, Guo Zhigang has decided to add a certain amount on the basis of the original autumn winter wear orders.

Issa Alan manager Wen Zhiping's biggest feeling is not the influence of the weather, but the rise in costs.

This year, raw materials and labor costs have risen to around 30%, and only 8% of them are pferred to clothing because customers do not accept them.

"Weather impact plus pressure of cost increase will be the winter of the clothing industry by the end of this year, and enterprises with poor risk resistance will probably go bankrupt."

Guo Zhigang predicted.