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The World Cup Is On The Way: South Korea'S Red Shirt Is Unmarketable.

2010/6/11 9:47:00 55

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Although all Korean nationals are concerned about whether the South Korean team can reach the top 16 in the world cup in South Africa, the repercussions of the clothing industry have made people feel the real temperature of the world cup.

The reason for this is that the red when you cheer.

T-shirt

Sales are far less popular than expected.

for

World Cup

T-shirts, which are used for cheer, are difficult to handle once they are over the season. They are bad stocks.

Related enterprises complained: "when the world cup in 2002 and 2006, due to inadequate preparation, we had to step up the rush to make up the system, but this year's atmosphere is cold and worrying."

In particular, many enterprises that are well prepared for goods are also having a headache.

An enterprise has prepared 1 million pieces, and the related personage said: "now only sells 200 thousand pieces."

A large supermarket who stocked 800 thousand items said: "at present, only 150 thousand pieces are sold."

At the last World Cup, basichouse and SK Telecom signed a Let T-1, s go together T-shirt, and sold 400 thousand pieces before the opening of the world cup. As of the end of the tournament, about 1 million 400 thousand pieces were sold.

The industry thinks the world cup is hotter than before

cooling

One reason is that there have been a lot of recent events such as the Cheonan incident and the local elections. The other is that before turning on the TV, all the contents of the world cup are now being broadcast exclusively by SBS.

However, a more convincing analysis of the direct cause of the unsalable T-shirts is that after many two world cups, many people already have a T-shirt on hand.

This red T-shirt sold 15 million pieces in 2002 and 10 million in 2006, which is almost saturated.

A garment company is worried and hopeful: "the T-shirts that produce 1 million cheer will need to invest 10 billion won. If this goes on, the losses will be great.

However, many cheerleaders are students in 2002 and 2006, and they may buy adult code again.

The industry believes that if we want to make this expectation a reality, the first prerequisite is that the South Korean team must enter the top 16.