Stupid Children'S Shoes: Fashion Elements

This year, on the basis of green health, stupid children's shoes introduce the concept of fashion.

"Whether it is materials, products, accessories, etc., we have implanted fashion elements, so that stupid bear close to children's life."

Lin Mingquan, a stupid bear (Fujian) children's products Co., Ltd., meanwhile, this year, the company plans to extend its product line to the field of leather shoes on the basis of sports shoes.

It is understood that since last year, clumsy bear joined hands with Datang International (Shanghai) brand consulting group to brand new integration from brand positioning, brand marketing, activity planning, high-end resource integration, branch construction, brand terminal operation, training of actual combat personnel and so on.

"Regardless of the price shape, display or display, or music atmosphere, our terminal can embody the green breath everywhere. We hope to create a life style and attitude towards life for consumers to pursue nature, be willing to explore and lead children's health."

Lin Mingquan said frankly.

In the same year, the stupid bear brand reached a strategic partnership with the national concern for the next generation Committee and the China Health Care Association, and jointly established the "China children's health shoes demonstration base".

In this regard, Lin Mingquan said that with the support of high-end resources, the stupid bear brand will carry out a series of brand operations on a large scale, carry out brand marketing activities, create a strong brand regional rise, and promote the brand to rise in an all-round way. On the other hand, through the establishment of a demonstration base for Chinese children's health shoes, striving for the health of the children will help to establish the high-end brand image of the stupid bear brand.

"Good brands must have good products to support them."

Therefore, the product is also a key factor in building a stupid bear brand.

Lin Mingquan introduced, from last year, Ben clumu bear increased its R & D efforts, widened its product series, added baby and baby products to 10%~15%, and set up a special health product R & D team in the field of health products. With the assistance of the Chinese Health Association, China leather and shoe industry research Institute and other national authorities, it took natural plant Chinese herbal medicine, scientific formulation to develop stupid bear healthy shoes with certain odor proof and bacteriostasis and other functions to protect the healthy growth of the children. At the same time, the stupid bear also made a bold innovation in the operation mode of the monopoly store, combined the child shoes with toys and stationery to create unique mode of terminal monopoly profit.