Nike "World Basketball Festival" Released N New Shoes

In the United States on June 9th, the famous sports brand Nike carried Jordan's (Jordan Brand) and CONVERSE (Converse) brand in Manhattan, New York, the famous Pier 59 Studios launched a grand basketball thematic conference.

Nike this event is for the upcoming August curtain opening, including the world's 6 countries to participate in the "World Basketball Festival" campaign, and for the upcoming World Championships to launch new products (including sports shoes and for the above 6 countries sponsored by the Nike men's basketball team's new robe).

Nike "World Basketball Festival" will be held in New York in mid August.

As we all know, New York has the name of "world basketball Mecca". It is also the birthplace of street basketball. Nike's "World Basketball Festival" is not only to prepare 6 national teams to warm up for the world championships, but also to combine basketball, street culture, music and entertainment to enable fans to test the real basketball fun.

According to the deputy director general of Nike global brand, Nike will not only open the basketball training camp at the Rucker Park stadium in Harlem Yu, but also place the stadium in the most bustling Times Square and fans in New York.

Finally, the US vs. France, China vs. Puerto Rico will play two matches at the famous Madison garden stadium.

Nike also has a very mysterious promise that a heavyweight musician will perform during the event.

Many musicians, including Kanye West, have had such cooperation with Nike, so it is estimated that the lineup will be very strong at that time.

Nike today's conference is very impressive. (like the one mentioned in micro-blog), not only has more than one hundred media around the world been invited, but also a heavyweight spokesman like Yi Jianlian and Durant has been moved.

The press conference is divided into two parts: morning and afternoon.

The morning begins at 10 a.m.

Nike unexpectedly invited Barkley's old partner, American TNT famous commentator, former NBA player Kenny Smith to host the scene.

Nike's global brand deputy director and design director first elaborated the status quo of "globalization and integration" of the world basketball and the brand design concept of Nike. Then the organizers invited Yi Jianlian, a Chinese player, and Kevin Durant, who had just finished the trip to China on behalf of Nike, together with the audience to discuss the impact of basketball internationalization on basketball itself.

In the afternoon, Nike's 3 brands, Converse, Jordan Brand and Nike, respectively introduced their brand history and design concept, and gave you a grand introduction to the upcoming heavyweight products, especially sneakers.

Subsequently, the organizers arranged a super wonderful live performance: the fusion of percussion music, hip-hop, Violin and traditional Chinese Satin dance gave the audience a stunning look. With dazzling lighting and dynamic music, Yi Jianlian and Durant dressed in Nike for their newly designed national team robe. (as I said before by micro-blog), the Chinese team's jerseys are more suitable (or "tight"). Nike is more skilled in technical content: both sides of the Jersey and on both sides of the shorts have more advanced ventilation technology.

In addition, Nike reduced the overall weight of the shirt, especially the shorts, by 30%, making the Jersey lighter than ever.

What is more noteworthy is that Nike launched the first black shirt for the Chinese men's basketball team.

Subsequently, the organizers invited the spectators and the media to the exhibition hall on the other side, so that everyone had the opportunity to get close to the new products to be released for the first time.

This part of the content picture will be shown in detail in the next section.

It is no exaggeration to say that several new shoes have really aroused the screams of the shoe fans.

Finally, Nike arranged for Yi Jianlian and Durant to receive interviews from various media around the world in their new robes and talked about their views on basketball and the upcoming World Championships.

The conference was successfully concluded.