China'S Clothing Industry: Traditional Economy Moving To Network Economy
For the traditional economic direction
Internet economy
It has been 15 years since 1996, and the Internet is really booming in China. It should be 1999 and 2000.
The role of electronic commerce has been neglected in the first 10 years of Internet development in China.
Migration to the network economy
The Internet has four very important functional blocks, the first is information and content, the second is communication, the third is the community, and the fourth is e-commerce.
First, look at content and information.
The development of Internet advertising is accelerating in recent years.
Two years ago, Microsoft proposed
Buy
At YAHOO, Microsoft's CEO said this, saying that advertising in the next 10 years will be the world of online advertising.
It is not just online advertising that eroding traditional advertising. In fact, we understand it in a positive sense, that is, traditional advertising should be networked and must be expressed in the form of network.
Judging from the habits of Internet users nowadays, the erosion of television by the Internet is also an irreversible trend.
The second is communication.
The Internet brings rich means of communication, including e-mail and instant messaging tools, such as QQ, MSN and Voip.
Voip network phone is through the IP network of the Internet to carry out voice communication.
In the US and Japan, Internet telephony has replaced traditional ones.
Voice telephony
It is also an irreversible trend.
The third is the community.
We used to go to places, buy things, and spend more time with friends.
Now it is different. For the majority of Internet users, they will turn to the Internet more often.
Word of mouth marketing on the Internet is much more important than our friends' recommendation, and it also has a far wider impact. This is also a revolution brought by the Internet.
The fourth is the business function of the Internet.
The business function is electronic commerce.
In recent two or three years, you may have a special experience, from clothing, digital to daily necessities, e-commerce in all areas of life, are rapidly infiltrating.
10 years later, either e-commerce or logistics.
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