Xu You, Chairman Of The Quzhou Store, Home Textile

He is the home textile dealer who started from the wholesale market stalls. He was the first batch of brand home textile franchisees. He went from shopping malls to opening independent stores, from single store to multi store business. His experience was the epitome of the first distributors. His road of development proved the successful road of Chinese textile brand management from side to side, and countless of them built the miracle development speed of Chinese home textiles together. He is the chairman of the flagship store of Quzhou in the evening, Xu Gao Gao.

Entering the more than 700 square exhibition hall, luxurious furnishings and eye-catching bedding, the good service is enough to make the flagship store become the flagship store of Huaxia home textile.

However, the development of any enterprise is from small to large, from weak to strong, thereby casting brilliant.

In the process of enterprise growth and growth, the hardships and hardships experienced by others are beyond the imagination of others.

This is what the ancients said: "Bao Jianfeng has tempered the fragrance of plum blossoms from bitter cold."

Xu Yougao, the chairman of the Quzhou flagship store of the late American home textile company, is a very talented person. In 1988, he graduated from the Department of economics, Zhejiang University, and graduated from China's Quzhou branch of Bank of China. Under the tide of market economy, Xu You was determined to quit the bank's work and go to sea to do business.

With a friend's support, he opened a small clothing store.

Xu has learned from the high side, knows the market, understands the market, and has accumulated some funds.

Through market research, he feels that he is living in the world, half of his life is in bed, and every household needs bedding.

In recent years, with the improvement of people's living standard, the upgrading of bedding is also changing rapidly. In addition, the bedding business in the four intersection of old Yongkang was flourishing and cheap.

So Xu Yougao changed to bedding in 1996.

In marketing, he took pains to go all the way to the market and try every means to improve sales.

The practice of many years of business has made Xu Yougao realize that he must make the store strong and make the business flourish.

The market must be oriented so that products meet the needs of consumers.

Before Xu general represented many brands, what prompted him to "choose" us so late "firmly"? For this reason, he listed the following reasons:

First, brand positioning is appropriate.

Late beauty products are targeted at middle and high-end users.

Under the premise of quality assurance, its price is different, suitable for different levels of consumer groups.

Moreover, the late American flower design is elegant, generous, and integrated into two different elements of Chinese and western, which are in line with current consumer habits and attracting customers' attention.

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Two. Brand name is elegant and kind.

The "WAROM" of late America stems from the pursuit of "perfection" and is the ultimate goal of human struggle.

Perfection is wisdom, only for genius; perfection is art, only for artists; perfection is laurel, and only for leaders.

Late American WAROM--WARM (warm), ART (Art), ROOM (bedroom), MODERNISM (Modernism), OPEN (open)...

Late America draws inspiration from music, painting and art, and presents a picture of comfortable life, opening elegant and warm artistic life.

Make life more elegant and enjoy a more pure life, so that home life can reach the perfect comfort zone.

The late American "WAROM" symbolizes the aesthetic realm of the supreme brand. It conveys an elegant way of life. It realizes everyone's dream of home space and the life they want to taste. He always insists on a perfect attitude and will become the ideal choice to pursue a perfect life.

In recent years, late America has made great efforts in advertising, brand introduction, product distribution, after sales service and so on.

Under the premise that the original popularity is good, the influence of the brand is deepened.

Under such mature conditions, bringing the late us to the market can achieve twice the result with half the effort.

Three. Quality service.

From the chairman of the "late America" to the ordinary employees, it is easy to get along with others, and it is easy for people to have a sense of intimacy.

Moreover, the headquarters of the US office is highly efficient and team oriented. The flagship stores greet the customers at the door, receive warm hospitality and pay attention to their reputation. They also implement "three exemptions" for customers who buy goods, free delivery, free presentation and free ironing.

So that consumers will come and go.

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Four. Insist on genuine price and unified price.

In order to expand sales, one or two large-scale promotional activities are organized in the first half and second half of the year, because the price is fair and hospitality is popular among consumers.

With these understandings, Xu Yougao chose late America.

Quzhou is located at the junction of the four provinces, with Jinhua, Lishui, Nanping, Shangrao and other cities nearby.

Xu said with a smile that later we should open more stores in the evening, push the evening beauty to a higher level, and enjoy a win-win situation with us in the evening.

Looking back, in the past, our late beauty has been pursuing a people-oriented, pursuit of excellence in business philosophy, and actively creating a brand new concept for the community.

As one of the many franchisees in the United States, I insist on the belief of "Heaven reward and diligence" and "business and faith". We believe that our late beauty's loyalty, self-confidence, gratitude and appreciation of human life style should be integrated into the management of the market with the idea of market leading. Just as the mouth prescribed in the code of practice for happiness is a little sweet, a little more active, a new way of action, quick action, better coordination, a little smile, better service, etc., are regarded as the codes of conduct for daily sales activities.

As the saying goes, "ask the canal so clearly that there is a source of water."

Selling goods, making more achievements, retaining customers is the key to success or failure. We treat guests faithfully and service-oriented, and make every visitor feel at home. In Quzhou, all of the guests who visited my shop in ten villages and eight places have become members of the US in the evening. They are also our live advertisements. Guests are continuously flowing, making the sales of the flagship stores of Quzhou in the United States continuous, full of vigor and vitality throughout the year.

The road is as solid as iron, but now we are moving forward and looking forward to the future.

Since the brand positioning is not bad, then the store image should strive to convey to the consumers the image of the standardized operation and the medium and high grade products.

As a whole, the boutique is dominated by a fashionable and simple style, beautiful and generous, Wen Xinyi soft, rich in the home atmosphere. The merchandise is displayed orderly, the shop assistant is dressed in a neat manner, and has a generous attitude, gentle and lovely.

Through this series of unification, commodities are striving for perfection both in positioning and in the strong visual impact of goods.

We have reason to believe that in the Quzhou geomancy treasure place, the evening beauty will certainly display its elegant demeanor. Xu Gao Gao will share this honor with the late US, so that the perfect home textile Quzhou franchise will become the first flagship store of Huaxia home textile.