Red Dragonfly Creates Color Research And Development Base For Fashion Shoes

Opening up the color marketing mode is not only for children's shoes enterprises, but also for adult shoe enterprises.

Recently, the "China fashion footwear product color research and development base" was officially listed as the Red Dragonfly Group.

Red Dragonfly Group attaches great importance to the application of color in products and corporate culture from the beginning of its business. The beautiful elements of nature, such as blue sky, white clouds, green land and red dragonfly, have been integrated into the corporate culture and products of the Red Dragonfly Group.

The corporate image planning of Red Dragonfly combines business philosophy, behavior norms and visual communication design well into the overall business strategy of the company. Based on the color preference of the target customers, it combines the cultural characteristics of the enterprises to create a unique corporate image.

Red Dragonfly enhances the added value of products and services through the design of enterprise's color image, which is in line with the spirit level of consumers' individuality, emotion and personalities. It forms brand culture in the process of brand design, brand promotion and product and service, and meets the spiritual needs of consumers' individuality, aesthetics and emotion to the maximum. It greatly improves the added value of products.

Red Dragonfly relies on the overall color image design of the enterprise to grasp the color trend of fashion footwear in a unified and individualized product system.

Qian Jinbo, chairman of red dragonfly, stressed that "a strong enterprise is not strong enough, and the whole industry is strong enough to be truly strong."

In order to change the views of consumers and the views of the industry on China's footwear industry, it is imperative to further study the color and apply marketing.