Beijing "Interviews" High Priced Real Estate Developers Go Sailing

It is expected that in May 10th, the first Jubilee project will be accepted in May 1st, and there will be no opening news until June 10th. And its expected opening price has reached 68000 yuan / square meter.

As early as in May 11th, according to the statistics of the research institutions at that time that Beijing house prices fell sharply, Ren Zhiqiang, President of Huayuan Group, wrote in his blog: "it seems that the new deal has made significant achievements, but it does not know that Beijing does not issue pre-sale permits to high priced housing. Without the high price of new plates, the price of natural property has dropped.

Is it really government intervention in the high priced housing market?

Invisible "Prohibition": being interviewed for more than 30 thousand yuan

Jubilee project is located in the core area of CBD in Beijing. Sales price has risen from 33 thousand yuan per square meter in May last year to the current 68 thousand yuan / square meter. Last time it opened last June 28th, it has been almost a year since now.

When asked by a reporter, a salesperson said that the pre-sale permit had not yet been received, but it should be able to get it in the near future, and it will be able to open in June. The reporter also asked, it was heard that the opening of May 10th will not be opened yet. It is not because Beijing does not sell high priced housing permits. The salesperson replied, "there is such a situation." But the company is actively applying for it, and will soon be able to get it. "

It can be seen that government intervention is not groundless.

For its May 11th "Beijing does not give high priced housing issued a pre-sale permit" broke out, Ren Zhiqiang told this reporter that this is from the end of April regulatory documents have just been promulgated. After the regulation of the end of April, Beijing talked about some developers, mainly before the relatively high price of the project. "The object of the interview is mainly for items priced at 30 thousand yuan / square meter." Ren Zhiqiang said.

Among these interviewed items, including the solar ad project. It is understood that the project originally planned to open the new price of 48 thousand / square meters. In May 19th, the sun 15 ad building was granted a pre-sale permit, the average selling price was 447 million 500 thousand / m2, and the price was controlled within 45000 yuan / square meter, which was 3000 yuan / square meter lower than the original price. The government has achieved remarkable results in the interviews.

The successful opening of the sun's ad was considered a sign of the lifting of the ban on the sale of high priced housing in Beijing. From the current information, in fact, from the beginning, Beijing did not take the explicit measures to prohibit the opening of high priced housing, but adopted a moderate way of consultation and consultation between the government and developers. In view of this situation, Beijing City Construction Commission before receiving media inquiries, also said in a firm voice, "Beijing did not give high priced real estate development permit".

But the change of market has clearly reflected the existence of this "flexible" and "rigid" administrative interference. {page_break}

According to the data displayed by Beijing real estate transaction management network, in April 16th, Longhu Wei Lan Xiang made a pre-sale permit, of which the average price of building 15 was more than 43000 yuan / square meter. In April 17th, the "ten countries" were promulgated. From April 17th to May 19th, after our reporter inquired one by one, Beijing had no more than 40 thousand yuan per square meter of the sale price of the project has been pre-sale permit. It was not until May 19th that the sun was first approved as the first high price item for lifting the ban.

Similarly, enterprises also deny the existence of the ban. "It does not mean that no license is issued, but that the government looks forward to a more reasonable pricing." Yang Qianghong, general manager of Gold Network Investment Consulting Co., Ltd.

However, a person in charge of Jubilee project admitted that "before the application for pre-sale permit, we did have communication with the Construction Committee. Their attitude was quite positive. It means that the price is relatively high. I hope that the next pricing will be more rational. The price is too high for the development of the industry. "

The official also said that due to the implementation of new changes such as "one room, one price" and so on, there are more materials to be prepared for the pre-sale permit. Therefore, the materials are being perfected and will be submitted to the District Construction Committee recently.

In fact, the intention of the government is very clear. First, on the cusp of regulation and control, we should not let these high priced houses appear on the market for the time being. Two, we can appropriately reduce the price range through the communication with developers. At present, these two points have already been realized.

In May, a total of 18 projects were granted pre-sale permits. According to our reporter's inquiries, the price of more than 40 thousand yuan / square meters, except the sun, only added a project of Galaxy Bay Jiayuan. But after all, this is a small number of other high priced housing projects, whether it can figure out the good hints of the government, and see the next changes. {page_break}

Deterrence

Ren Zhiqiang said that the practice of Beijing is not a special case. In order to cooperate with macroeconomic regulation and control, local governments have suspended the issuance of pre-sale permits for projects of more than 7000 yuan per square meter.

"It is reasonable to pour cold water on overheated areas and make partial restrictions." Ren Zhiqiang said, "administrative intervention has played a role in restraining house prices, and has pressure on developers. The average housing price has dropped, and it has also played a role in reducing the psychological pressure of the public."

Ren believes that a sharp price cut in Tongzhou, Beijing, is related to the restriction of the high priced housing market. "The high priced house is gone, and there is no beginning. The high price of Tongzhou is showing."

Since the beginning of this year, housing prices in Tongzhou have skyrocketed. At the beginning of April, the price of Jing Mao International City, located outside the East Fifth Ring Road of Tongzhou District, reached 25 thousand yuan / square meter. At that time, the average price of Merle hill in East Fourth Ring Road was 23 thousand yuan / square meter. At that time, Tongzhou's unit price more than 20 thousand yuan also included the Pearl River Ravi Town, K2 Haitang Bay and so on.

With a series of regulation coming from ten countries in late 4 months, Tongzhou became the first area where Beijing's housing prices fell. For example, Longhu Wei Lan Xiang, the opening price of the villa in April 16th, was 31282 yuan / square meter, and the average price of garden villa in May 2nd was 15901 yuan / square meter, nearly half of the price of the villa. The average selling price of the Pearl River Ravi town is 18000 yuan / square meter, which is more than the previous quotation. The price of second-hand housing in Tongzhou District is facing more challenges.

In May, the price fluctuation in Tongzhou was the time when the high priced housing market was under control. On the one hand, there is no high price project transaction, on the one hand is the partial regional price reduction, the average price will naturally appear the comforting slide that the government expects. In early June, the China Index Research Institute released data on residential market transactions in May. The average price of commercial housing transactions in Beijing in May was 19684 yuan / square meter, down 14.06% from April. {page_break}

Ren Zhiqiang believes that the sharp decline in the average transaction price of statistical data is related to the fact that there is no high priced housing market in the past month.

"The macro-control has a significant impact on high-end residential transactions, and turnover in Beijing and Shanghai has dropped by about 30%," said Dong Dong, executive director of China Housing Department of China. But he said that there are still funds in the high-end residential market. "Just a few days ago, an entrepreneur who did software development bought a total of about 40000000 housing in Shanghai." "Most of these buyers are one-time payments," he said. The one-time payment of high-end residential buyers is about 50%.

The official of the Jubilee project said that although the number of people who have intention to purchase is declining, there are already more than 60 people who have the intention to register. "Almost half of the customers come from Hongkong, mainly business owners and investment bankers. Many people have to work frequently because they need frequent contacts between Hongkong and Beijing. The person in charge said.

Anton believes that the government's restrictions on high priced housing are only one aspect, and many developers themselves are in a wait-and-see state of the market. From this point of view, it is possible that developers will take the boat to win a longer wait time by means of government control.