Beijing Department Store Giants Move To New Towns

To alleviate the pressure of population growth in the urban central area, Tongzhou, Yizhuang and Shunyi have become the 3 key new towns in Beijing.

While new towns are constantly attracting large numbers of people, businesses also see the great potential of these areas in the process of building business matching.

It is reported that following the new world, the contemporary and the right Jincheng layout of Shunyi metro, the old department store blue island is likely to step into the Tongzhou new town after the visit of your friends and Suning.

In this regard, experts believe that in order to reduce the high speed residence and commercial support construction lag behind the unfavorable factors, business matching should first.

Famous businessmen gather potential market

In the list of China's top 100 list companies in 2009, Shunyi Guotai, which is rooted in the development of new towns, joined the well-known enterprises such as Cui Wei building, super market hair and Quanjude.

And every holiday season, Shunyi Guotai single day sales of hundreds of thousands of dollars also affect the nerves of peers.

It is reported that in addition to the new world will open its new town store in Shunyi this year, the contemporary mall is also planning to set up new stores in Shunyi.

Meanwhile, the old department store blue island has been surveying emerging markets recently.

According to an insider, blue island is likely to open a new store in Tongzhou, and will accelerate the pace of development in the new town.

Not only is blue island, but also the taste of Yong Wang, who has opened up shop in the suburbs, will reach its new city in Tongzhou.

A responsible person of the dream city of Yong Wang said that the new town of Tongzhou is near the extension of the CBD eastward expansion. Many residential communities are developing continuously, which will attract large numbers of foreign population and have high commercial potential.

In addition, after attracting Wangfujing department store to enter, Daxing will also welcome IKEA and other retail giants to open shop here.

New town development shows business opportunities

According to the eleven new town planning (2005-2020) issued by Beijing city planning, the new town will be the focus of Beijing's future development and an important area to enhance the core competitiveness of Beijing.

To this end, new plans have been made for the pportation, business and other aspects of the 11 new towns, including Tongzhou, Fangshan and Daxing.

New towns such as Tongzhou, Shunyi and Yizhuang will take the functions of evacuating the central city and the population.

According to the plan, in the next 10 years, Tongzhou, Shunyi, Yizhuang and other new towns will continue to appear large residential communities.

Take Yizhuang as an example, a large number of economically affordable housing will be built in the northern part of the area.

Moreover, the continuous improvement of urban rail pit is also shortening the distance from the urban central area.

Liu Hui, a commercial management consultant, said that only relying on the construction of new communities and the convenience of rail pit could not achieve the goal of developing new towns in Beijing.

If we want to let the new town have the ability of self circulation and make the residents' lives fully out of the city, we must rely on the continuous improvement of business matching.

This is also the reason why the famous retail giants such as the new world, contemporary, blue island, Yong Wang and Suning are competing for the layout of new towns.

Business matching is the first step in new town construction.

As a new town in Shunyi, Tongzhou, Yizhuang and Beijing, it attracts the attention of retail enterprises, but also faces "happiness trouble".

Take Shunyi new town as an example, there are many shopping malls in Shunyi, such as Cathay Pacific, Shunyi Xidan and Shunyi Longhua. The new world and contemporary entry will further increase the commercial thickness of the area.

However, if the mall can not operate in a wrong position and concentrate in the short term, the shopping mall will probably compete for the passenger flow by means of price war and other competitive means.

This will lead to the achievement of many shopping malls.

Guo Zengli, a business expert, said that because of the relatively low housing prices than the central urban area, the residents of new towns moved in very quickly in recent years.

In the view of this person, with the continuous pace of Beijing moving towards the world city, the consumption concept of residents is escalating. The commercial matching of new towns should be more reasonable than that of the central city.