Brand Shoe Enterprises Encounter Shanzhai Style (1)

Shanzhai quietly spread all over the corner of our life, such as cottage Adidas, Shanzhai Nike, Shanzhai red dragonfly, and so on.

And most people have bought it.

Since Shanzhai is called culture, many famous brands are speechless and omnipotent.

Why has Shanzhai become so popular and why Shanzhai has become a culture? In fact, the alternative marketing mode of Shanzhai is the helpless choice of many small and medium-sized enterprises in China.

Existence is reasonable.

The generation and popularity of Shanzhai shoes must be a reflection of social needs. At the same time, it also reflects some consumers' recognition and even pursuit of Shanzhai culture.

It reflects the desire of a grassroots enterprise to succeed, so it has been recognized by ordinary people since its birth.

The development of Shanzhai is reflected in the spirit of the grassroots to challenge authority and challenge famous brands.

Solo solo song

The cottage shoe is a kind of non mainstream way that the small and medium-sized shoe enterprises that are weak in strength and lack of innovation ability adopt to deal with the market competition.

However, with the expansion of the situation, cottage shoes have become the eyesore of genuine shoes, and they can not escape from the meat.

Compared with genuine shoes, cottage shoes are quite ghosts.

First of all, it has a super reflecting speed.

The animated cartoon "pleasant goat and grey wolf" swept the whole country by the overwhelming trend of the world, and Dongguan enterprises smelled business opportunities.

After several months of negotiations, Dongguan GFA Shoes Co., Ltd. finally authorized the production and sale of children's shoes with "pleasant goat and grey wolf".

However, the genuine shoes have not yet been listed, and the cottage "pleasant goat" children's shoes are flooding in Dongguan.

Shanzhai, dancing on a hot pot is not fun. If you want to play, you have to play big. I don't want to tell you about the brand. You don't have the general brand.

Big name shoes are famous for their high reputation, high price, and great influence.

If you want to catch me, please take out your evidence. Most of the thieves will be guilty. Compared with that, the psychological quality of the cottage shoe companies is really hard enough because they have prepared for emergencies.

The regular army said that my trademark infringement, you look carefully, is a "skate" shaped person, but my slightly upturned, have you seen it?

You say I imitate you in design, you see clearly, I am more creative than you, and there are more small ornaments on the top. We can only say that we agree tacitfully.

Fortress, rebellious character endorsement

"Shanzhai is not just a synonym for counterfeit, but we are full of personality."

It is not good for genuine shoes, but also for Shanzhai.

Which genuine shoe dares to discredit itself, which brand shoe company has such a large capital, and the world's big design inspiration has been swept away, and it wants to be used.

Besides, we are also cultural. Our culture is consistent with the young people nowadays.

The competition between copycats and genuine heroes is the popularity of copycats, which brings a serious blow to the genuine shoes.

First, the cottage directly snatched away a large part of the sales of genuine shoes, and the sales of genuine shoes in shoe stores were only several hundred a day.