Three Reasons For Selling Tonlion Clothing Brand (2)

According to the introduction, the online sales strategy of Tonlion brand will mainly rely on the powerful platform of QQ network, which will enhance the overall sales and cover more target consumers.

Tonlion plans to develop casual clothes specially designed for Internet sales before 2012 to cater to the netizens' preferences. It will also differentiate products from offline stores and make a clear subdivision and positioning of Tonlion brand products and styles so as to achieve precise marketing.

In this regard, pat Network responsible person told reporters that the pat Network has been committed to each.

Open the net with QQ mall

According to reports, Tencent pat Network was initially locked into a deep cooperation platform by Tonlion. The main reason is that Tonlion took a fancy to the mature user group and strong platform advantage resources of QQ mall.

Dai Chengqi told reporters, "choosing QQ mall to open our online sales channels has a very far-reaching strategic significance for Tonlion brand.

First, from the sales point of view, the QQ mall can quickly pform the QQ users accumulated by Tencent into our target consumer groups; second, from the brand perspective, the QQ active users and strong consumption power will bring broad market development space for Tonlion brand, and even far exceed the coverage that physical channels can achieve; third, from the perspective of network marketing operation, the professional team of QQ mall can help Tonlion brand understand, familiarize and master the operation of the entire B2C in a short time, and guide and promote the rapid completion of Tonlion online sales layout.

The reporter learned from the pat net that the rap network QQ mall was fully open to all the platform users in March this year after being fully upgraded by the QQ member's official store, and regularly launched all kinds of theme stores, such as thousands of pieces of daily kill, limited time rush, group buying, holiday promotion and other main activities.

At present, QQ mall has attracted more than 300 well-known brands, including XTEP, ONLY, L'OREAL, BELLE, CK and other well-known brands at home and abroad. It is expected to attract more excellent traditional brands in the future.

According to the analysis of the relevant personages in the industry, the large and mature user group of QQ mall has brought great potential and market space for the famous traditional brands such as Tonlion to develop the "net marketing" channel.

In addition, QQ mall takes the four measures of "full court quality", "official certification", "first payment" and "after-sale special line" to safeguard the safety of online shopping and the interests of consumers.

The successful cooperation between Tonlion and QQ mall will provide more valuable solutions and operational experience for more traditional brand enterprises in terms of online marketing and brand promotion, opening up a new path for the "brand marketing" of traditional brands.