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Three Reasons For Selling Tonlion Clothing Brand (1)

2010/6/12 11:46:00 32

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After the impact of the financial crisis, the export oriented clothing industry began to turn to the B2C online shopping market from the beginning of 09. In the past two years, the success of traditional clothing brands such as Lining, JACK&JONES and Europe has been pformed.

Touch net

"It has accelerated the process of traditional clothing enterprises to test water e-commerce.

In June 1st, the reporter learned that Tonlion, a domestic first-line leisure apparel brand, officially operated for second months in the official flagship store of QQ mall, which has rapidly soared to 600 thousand yuan in the month, accounting for 15% of its overall brand network sales, double the sales in April.

With the help of the patting network QQ mall platform, Tonlion brand has not only successfully opened the first step of the "net marketing" layout, but is also in the hot line.

Online shopping apparel market

Another good result has been added.

Two months to 2 silver crown, Tonlion patting nets QQ mall monthly sales exceed 600 thousand

According to the introduction, Tonlion is the largest and most core brand of Bo Yang Group, a well-known company in China. It has more than 1000 franchised stores, covering more than 20 provinces and cities in Zhejiang, Shanghai, Jiangsu and Fujian.

At present, Tonlion has become one of the largest brands of fashion and leisure apparel in China, and is popular among young people.

In late March 2010, the official flagship store of Tonlion officially entered the QQ mall of Tencent's patting network. With the help of QQ mall's diversified marketing, high popularity marketing promotion and mature target consumers, Tonlion successfully achieved a rapid rise from 0 to more than 20000 credit in just 2 months. At present, it has successfully reached 2 silver crown level, and the speed of its growth is quite noticeable.

It is understood that in May of this year, Tonlion's sales in the official flagship store of QQ mall increased rapidly to 600 thousand yuan, double that of April, accounting for 15% of the total sales of its brand network, and once again created the miracle of traditional brand enterprise network sales.

Tonlion

Dai Chengqi, manager of online shopping Department, told reporters that online sales is an inevitable trend in the future development of traditional clothing industry. Tonlion attaches great importance to it. Especially in the casual clothing industry, online channels can not only become a powerful supplement to offline sales, but can even support the operation of a clothing brand alone.

Tencent pat Network, as one of the largest shopping websites in China, has powerful and abundant platform resources and a large number of mature user groups. It can help Tonlion brand reach more online consumer groups, thus forming a win-win situation.

According to the Research Report of the 2009-2010 year Chinese clothing B2C online shopping released by Ai Rui, it shows that in 2009, the scale of China's apparel online shopping market reached 30 billion 870 million yuan, of which the growth rate of B2C was very obvious, and the scale of pactions in 2012 was expected to exceed 18 billion yuan.

The huge business opportunities in online retailing are attracting more and more traditional clothing brands like Tonlion, such as "touting net" to test water, speeding up strategic cooperation with large e-commerce websites such as pat, etc., and actively opening up a new battlefield for its online sales.

Tonlion's goal in the next 3 years: Pat net QQ mall official flagship store sales of 200 million yuan

Dai Chengqi told reporters that Tonlion's goal in the next 3 years is to sell its annual sales to 60 million yuan in the QQ store.

That is to say, in the next 3 years, Tonlion expects to sell its official flagship store at QQ mall to 200 million yuan.

To this end, Tonlion has dedicated its resources and team support to the official flagship store of its QQ mall, including activities management, store design, graphic design, store management, customer service to after-sales service, etc., all of which are professionals who are familiar with network sales.

In addition, Tonlion is also equipped with a large warehouse of more than 5000 square meters. This summer alone, the product has invested 4 million yuan and more than 300 new garments to meet the needs of different consumers.