How Old Is The Witch, Whose Face Is Pale And Her Lips Are Red.

As a popular fashion blog owner with an average daily visit rate of over 6000, Diane Pernet is obviously not the same generation as her peers. Though she looked very unpredictable, she never intended to play the ghost. In fact, she is as straightforward as all young bloggers, but her personal profile and resume are much longer than others, so visitors may miss her photos of her ex husband, and she founded fashion in the late 1970s. brand Details.

"I would be happy to say that I was born with a high bun on top of my life. Black yarn But it's a lie. " In a memoir, she wrote, "I know you are hard to believe, but I was also a cheerleader with colorful balls."

In another interview, she sighed, "I almost hope that I have never met Andy Warhol. My expectations of him are so high that he has disappointed me. I'd rather dream. "

So her age is no longer important. What is important is what she has done over the years. Few people now know a New York fashion designer named DianePernet, but this can not deny her 13 years of design career, and have worked with Mario Testino and Anna Sui for many times. She has also been a fashion critic, writing columns for Elle magazine in the capacity of "Dr. Diane". 5 years ago, she opened the fashion blog A Shaded View On Fashion.

As for the short history of the development of fashion blog, a fashion blogger is hard to have a prestigious position like Diane. This is due to her deep experience in the fashion circle, and on the other hand, it is closely related to her achievements in the fashion video area.

In October 1990, Diane left New York for Paris to end her career as a designer. "I want to celebrate my birthday in a new city. At that time, New York was so sad that the crime rate suddenly increased, and many people died of AIDS." In Paris, she regained her early learning films. She had foreseen that dynamic imaging would replace photography in the fashion world.

In 2008, her more than 10 years of fashion film festival was finally born in Paris. Her name is just one word from her blog: A Shaded View OnFashion Film (short for ASVOFF). It's hard to say that this Mini Movie Festival caught up with the fashion craze just now, or it led the trend. In short, the two session of ASVOFF took the lead, and quickly established prestige in fashion and film circles. This year, it also added a special edition of Milan for the first time, and jointly launched the "one minute light" competition unit with Italy Vogue.

Every ASVOFF will invite some heavyweight judges. This time, Diane came to Tavi Gevinson, who could almost be her granddaughter. Despite the huge disparity in qualifications, all these have become insignificant in the blogosphere and even in today's fashion world. At this point, dressed like a medieval witch, Diane Pernet, whose thinking is exceptionally advanced, is clearer than anyone.

Q: where does your inspiration come from?

A: Spanish painter Francesco Goya, Marie, Ann don, and my personal style, I call it minimalism Baroque. When I was a designer, I began to wear black. I wanted to turn myself into a black background cloth to foil my work. For me, there is no difference between day and night. Black gives me strength.

Q: How did you become a fashion designer?

A: I wanted to be a fashion designer when I was in high school, but I don't think I'm good at painting. I'm afraid I can't design. Because I was obsessed with documentaries, I chose to study movies, but then I learned fashion design for 9 months. I think fashion schools are boring, so they drop out of school and start their own brand in the late 1970s.

Q: what was your original intention of founding ASVOFF?

A: I thought about building a fashion festival more than a decade ago, but the time was not yet ripe, and there were not enough fashion films to do such an activity. In 2006, I co sponsored a fashion festival called You Wear it Well, which was quite sensational. In 2008, I decided to work alone, so I founded ASVOFF in Jeu de Paume Art Museum in Paris. It is also an extension of my blog.

Q: in your opinion, what is the appeal of fashion videos compared with fashion photography? How does it convey the trend of fashion in every season?

A: before the popularity of the Internet, photography is the best way to transmit fashion, because they can be published in magazines, and TV is not so interested in fashion. Of course, now the Internet allows us to share images with more people. Dynamic and sound can build a complete brand world, giving people richer and deeper experience.

Q: now more and more brands are publishing new series with short films and live video broadcast. Will the traditional fashion show be phased out?

A: now we won't just go to concerts, and MV, podcasts and other everyday ways. Fashion is also the case. Fashion shows are great, but it costs a lot of money and energy. So why is it confined to this way? But on the other hand, fashion shows can gather the attention of all the audience at the scene. Once you leave such a scene, you can't control people's attention.

Q: the cutting-edge designers like Gareth Pugh have taken the lead in trying to fashion short films, but large luxury companies have only begun to follow suit this year. Is this a change that ASVOFF brings to the fashion industry?

A: the economic crisis has made them jump out of their mindset. Now they find that instead of running a super dream show that has nothing to do with the goods they sell to customers, it is better to make a super short video to show real clothes. More customers can see it through private exhibitions, installation works in shops, and Internet.

Q: which fashion designer do you want to live on?

A:Thierry Mugler, since the launch of the famous perfume "Angel", his most famous event is probably the failure of plastic surgery. And ClaudeMontana, who threw his wife out of the window. Today, designers in the fashion industry are also active. TomFord and Donatella Versace have the most legendary experience.

Q: as a fashion blogger who was a designer in the early years, do you think too much information on the Internet has made the fashion world lose its original romance?

A: No, blog just narrowed the gap between the consumer and the fashion industry.

Q: what new things will you bring to the next ASVOFF?

A: the third ASVOFF will be held in Paris Pompidou Art Center from September 24th to September 26th this year. This time we will organize more professional seminars for more directors and production companies. Our goal is to turn fashion videos into an industry.