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Traditional Clothing Companies Rush To Fight Against B2C (1)

2010/6/12 11:53:00 39

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Although the difficulty is like "elephant dancing", in the face of the rapid rise of e-commerce market, more and more Chinese traditions are emerging.

clothing

Enterprises are breaking through the B2C barrier to explore the pformation of marketing methods.

"If we don't pay much attention to it anymore,"

Network channel

In the future, this is likely to be this.

channel

Destroy it. "

At the second China clothing e-commerce summit held yesterday, dozens of garment business executives collectively said that under the situation of "being driven by the situation" in the retail market situation, the pformation of enterprises is imperative.

Traditional clothing enterprises have been "driven to the top"

In Taobao's latest report, clothing has no doubt become the first consumer of online shopping in the top ten cities.

However, despite the prosperity of the market, the share of C2C sales far exceeds that of B2C, which is making many garment companies under the influence of "online storm".

Seven wolf Industrial Co., Ltd. was listed on the Shenzhen Stock Exchange in 2004, and its annual sales remained stable and fast. Many problems encountered at the beginning of setting up online marketing channels were not expected.

Jiang Tao, vice president, told reporters that the company's attention to the online market stems from the impact of counterfeiting and low price.

"At that time, we realized that if we do not regulate the Internet channel, we may be destroyed by this channel in the future."

For traditional clothing enterprises, dealers are secretly selling goods and secretly selling goods online.

Jiang Tao said that at the beginning of the layout, the company had to "invite security" to some outlets to authorize integration, while those for network infringement and fake shops were punished.

In the e-commerce planning of seven wolves, it is about to launch its own direct selling platform.

"Industry experts have suggested that a mature e-commerce website needs support from more than 20 cooperation platforms, and I feel dizzy. I used to simply think that as long as products, channels and services are all right, there are still many things we need to do now."

Jiang Tao said that at present, seven wolves are working with IBM and other international companies on payment, distribution systems and backstage orders in the process of pushing online direct selling, and they are dedicated to making products and channels.