Market Observation: Analysis Of The Current Situation Of Chinese Women's Shoes

About 1 billion 300 million of the population in China, of which about 48% or 624 million of women. According to world famous market According to AC Nielsen survey data, the total consumption of China's women's shoes market was 6 billion pairs in 2006, the total consumption of the market reached 210 billion yuan, and it increased rapidly for 12% consecutive years in ten years. China has been the largest consumer market for women's shoes in the world for 12 years in a row. In the next ten years, the market of women's shoes in China's small and medium-sized cities will develop at an extraordinary speed. The huge market capacity is beyond the imagination of businessmen. By 2010, the total consumption of women's shoes will exceed 8 billion pairs, and the total transaction volume of the market will be as high as 300 billion yuan. This amazing set of data is enough to prove that there are huge business opportunities behind women's shoes.

Through three consecutive years to China, Beijing, Shanghai, Hangzhou, Changchun, Dalian, Ningbo and other cities. footwear The consumer market survey shows that: at present, China's domestic women's shoes brand market is scattered, lacking proper norms, especially in the women's shoes market. Enterprises rarely pay attention to service links, lack of long-term planning, brand marketing, service marketing concept, and seldom consider how to win repeat customers. The brand is homogenized and the style is single. The style, design, technology and brand added value of domestic women's shoes are hard to meet the growing needs and aspirations of the mainstream. The mainstream consumer, represented by middle-class women, has been depressed and neglected for a long time. The women's shoes market needs reliable brands.

Current Chinese women's shoes Market international brand Mainly from Italy, France, Germany and so on, European culture and Asian cultural values and consumption differences make their products not completely suitable for Chinese women, and the high price has virtually rejected a large number of Chinese consumers. Chinese women need their own brands.