Transformation Of A Textile State Owned Enterprise

There is such a

Just a few days before this happened, a textile enterprise in Jiangsu received a superior task, demanding that 2 special bathrobes should be produced in 24 hours.

It was later known that these two bathrobes were specially made for the then president Bush and his wife Lara.

Their names were engraved on the bathrobe, and the "lost" bathrobe was engraved with "G.W.B" - Bush's acronym for the English alphabet.

Lara's bathrobe is still there, but Bush's bathing robe is gone.

The Jiangsu textile company that makes "Bush bathrobe" is the Nantong Textile Co., Ltd.

We still produce the best all Satin products.

A few days ago, the media reported from the "small state-owned enterprises" to "cloth giant crocodile" (cloth grass is the hotel industry terminology, for the general name of textiles including tablecloths, pillowcases, towels and towels) reported that Shi Fu, after ten years of restructuring, "from a small state-owned enterprise with annual sales volume of only 20 million yuan, grew into a leading enterprise in the hotel cloth industry with annual sales volume of 200 million yuan."

"Enterprise achievement depends on nothing else. It is" inheriting civilization and innovating. "

Zhang Hua, deputy general manager of the Department of design, said in an interview with China's "China's fiber inspection" magazine, "we have formed five major product lines: room linen, toilet linen, food and cloth, window linen, and special cloth."

The service of high-end hotel started in 1997.

At that time, American Marriott Management Group invested in China's first "Marriott" in Shenyang, and actively sought linen suppliers in China.

At that time, he didn't have mature experience in serving five star hotels.

However, enterprises that have always been courageous to develop have successfully designed and produced "Satin strip textile project" within seven days.

This achievement not only succeeded in gaining the affirmation of the other party, but also gained the reputation of "China's first Satin strip" by virtue of its Chinese style bed making service product.

Insiders pointed out that these Chinese style bed making service products developed by styf have overturned the tradition of "blanket + bed cover", thus creating a precedent for product development in the industry.

"Until today, we are still producing the best all Satin products in the industry."

Chairman Yao Yunqiu said proudly.

In explaining the meaning of the LOGO, he said that the river near the river in Nantong has become a mighty force of the river and sea, giving the children the spirit of "tolerance and communication."

Water is the source of life. "Mountain (three) is a place where water is one."

LOGO is derived from this.

"Shi Fu is the earliest textile enterprise specializing in providing textile decoration products for hotels and guesthouses."

Zhang Hua told reporters that in 2006, the number of star hotels served by Star Services exceeded 1000, of which five were more than 100.

The company passed Oeko-TexStandard100 (European eco textiles 100) certification in 2009.

Quality: "cotton texture, silk feel"

"As an alternative image spokesperson for direct contact with customers, hotel linen has become an important factor in improving the market competitiveness of the hotel."

Zhang Hua said.

As a soft decoration, hotel linen is very important for thousands of star hotels in China.

People who have stayed in a star rated hotel have such a personal experience: if a hotel's towels and sheets are comfortable to use, your satisfaction with the hotel will be doubled, and the brand image of the hotel will go straight up.

Conversely, if you feel bad, your overall evaluation of the hotel will be greatly reduced.

Many star hotels in China seem to realize this truth.

Therefore, in promoting the hotel's hardware and software facilities, the hotel's textiles are particularly valued.

"The texture of cotton and the feeling of silk are the most obvious experiences for customers."

Zhang Hua pointed out that in the past ten years, quality has always been the top priority of enterprises.

"For us, quality is no longer the traditional" product quality ". We are also striving for excellent service quality.

Reporters learned that

In today's society, government reception, executive meetings, business travel, leisure and life services are indispensable.

Now, there are more and more star hotels in China, and the more advanced they are, the more advanced they are.

According to the National Tourism Administration's "2008 China Star Hotels statistics bulletin", by the end of 2008, there were 14099 star rated hotels, 159.14 rooms and 2 million 934 thousand and 800 beds.

Guangdong is well known for its large number of star rated hotels.

By the end of 2008, Guangdong ranked first in the number of 1126 star rated hotels, and the turnover tax was ranked first in 2 billion 551 million yuan, more than the sum of Beijing and Zhejiang.

At present, the hotel industry is more than just stars.

Reporters learned that the number of rooms in Dongguan about 1000, 52 meters high 208 meters of the Hilton Hotel has been "honorable veterans", is no longer the largest hotel in China.

In May 2010, the total construction area was 170 thousand square meters, and the five star hotel with more than 2000 guest rooms - Dacheng Shanshui world Kokusai Hotel was about to open.

The hotel is becoming more luxurious, and more and more rooms will be brought to us. For the company, it is a billowing business opportunity.

"Hotel Textiles usually include soft decorative cloth, towels, curtains, food and beverage textiles, bedding, bedding, carpet and so on."

Zhang Hua said that hotels need to receive guests from different places, religions and professions.

Therefore, the hotel's textiles in the industry are mostly elegant and steady, with white, beige, khaki, coffee and other inclusive colors to harmonize indoor color.

At present, the Hotel Textiles show a trend of serialization.

"In public space, curtains, sofas and carpets should be series and matching; the lobby carpets should be serialized with the rest rooms, teahouses and elevators; the carpet and corridor carpets should be serialized; in private space, bedding, sofas, carpets, curtains, pajamas, bath towels and so on will be more important; the carpet and indoor curtain, sofa and bedding should be echoed and serialized."

Experts pointed out that the more advanced hotels supporting and serialized services, the more meticulous in place.

Lifting the wave of characteristic product development

"Textile products in the hotel industry are directly exposed to the human body. Safety, environmental protection and comfort become prerequisites for its entry into the market.

This requires not only cheap but also healthy and environmental protection.

Nowadays, many new fibers come out, including bamboo fiber, soybean fiber, milk fiber, wood pulp fiber and so on. The new products produced by them are environmentally friendly, easy to reproduce, skin friendly and comfortable.

Linen enterprises must be developed and applied in a timely manner and popularized. "

Experts suggest that different hotels should have different corporate culture. The cloth enterprises should be targeted in developing and focus on developing characteristic services.

For example, for Waterfront Hotel, we can design the color and style of textiles according to the background of the sea. In view of the classical style hotels, we should choose silk fabrics and designs from the traditional perspective.

"We have a liking for long staple cotton and silk, and many products are useful."

Zhang Hua said.

The color of many hotel textiles is white, and the patterns are also limited to stripes, lattices, and simple geometric patterns.

Now is the age of individuality. The design of Hotel Textiles should also be breakthroughs, more diversified, and highlighting human nature, interest and quality.

Take tablecloth, because eating on this table requires that its color can make people feel happy, thus causing people's appetite.

The traditional cover and heat preservation function has been developed for health care, health assistance body, moisture absorption and breathability, mildew prevention and so on.

Functional products are springing up, and the content of science and technology is rising.

Therefore, cloth enterprises must catch up with the development trend of science and technology and master the latest functional products.

"Finishing is an important difference between Chinese Hotel Textiles and foreign hotel textiles.

Due to poor grasp of color and color fastness, many excellent ideas seem to have been greatly reduced and rejected by customers.

Insiders pointed out that foreign hotel textiles have shown a trend of quality. They adopt higher and stricter standards for bed products, bathrobes, towels and so on, and domestic is obviously not enough in this regard.