June 13Th Italy Sports Wear Brand Legea Sponsorship North Korea's World Cup Early Warning

North Korea is a member of the "axis of evil" determined by former US President George W. Bush, but for an obscure Italy sportswear company, political factors can not hinder its sponsorship of the North Korean national team in the world cup.

Legea sponsored soccer clubs include Welsh Super League champion New Saints and some tough Italy teams, but the recent agreement with the Korean national team signifies that the company will have a spectacular world cup.

"We do not have the strength of Nike (Nike) and Adidas (Adidas), so we must find other ways to win people's attention," said Giuseppe Marinelli, director of Legea marketing, Giuseppe. "Political issues have nothing to do with us," he added.

For the Korean national team, the deal will bring welcome cash flow. According to reports, the DPRK National team has rejected a sponsorship application from a Chinese company.

Legea will provide the North Korean team with all the red equipment with the company logo, but Marinelli refused to disclose other details of the sponsorship contract. However, he said the contract amount did not exceed 4 million euros ($4 million 800 thousand) 4 years previously reported, and "small amount of cash sponsorship".

Legea said they contacted the Korean Football Association two months ago and then haggled over the phone for three days. North Korean officials visited the headquarters of the company near Pompeii, Naples, and then reached an agreement. "Their way of thinking is quite different from that of the west, but we finally succeeded," Marinelli said.

The world's 105th North Korean team will fight with Brazil in Johannesburg. The two teams are divided into group G, the "death group" and Portugal and Ivory Coast.

The North Korean team received the Italian company sponsorship, and there was some irony because the last time the North team entered the World Cup finals was in 1966, when they beat Italy 1 to 0, the biggest upset in football history.