Market Research: What Kind Of Summer Wear Is Good?

When the clothing industry that depends on the weather is faced with short spring and hot summer, summer wear is inevitable.

Reporters visited several famous department stores in Beijing, and found several key words for selling hot summer clothes.

Simple style

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Last year, the popular Korean version of long gown, with tight pants under it, is still popular among young people this year.

Long clothing is also the main character of summer stage, whether casual or formal dress is dominated by long clothes.

If you are still entangled in the style of a small coat, you need to buy some long bottoms, so thin pencil pants or bottom socks will continue to be popular.

There are seven or eight pairs of trousers, tapered nine pants and a pair of legged trousers that are suitable for high stature.

Some of the original brands are more orthodox, and this year they have become a more relaxed and casual style in order to better highlight their individuality.

Lattice shirt, lattice skirt, and pure color cardigan and canvas shoes are still the main hits this year.

Lightweight fabric

This summer wear fabric is light as a feather and thin as a cicada.

Light, elegant, fashionable, but not very pparent.

Cotton, hemp, mulberry silk or cotton and linen fabrics are used more. These fabrics not only have good toughness, but also show their taste.

There are also some silk slippery fabrics, using special materials, using excellent technology, using coating processing or medium pressure light processing, to make silk sparkling fabrics appear.

Its appearance is beautiful and charming, soft and comfortable, smooth and smooth. The fabric has stronger luster and can resist repeated washing, no degumming and no fading.

In JORYA WEEKEND, MNG, SISLEY and other special counters, many summer costumes such as silk, silk, yarn and so on are presented with fresh and feminine style, such as some small sleeves of bubble sleeves, a little lotus leaf design on the hem, and a deep blue system with white dots decoration, which is both capable of being a virtuous woman without losing professional women.

The reporters found that some silk skirts or skirts are also the fashion women's favorite.

According to the salesperson of Ou Shi Li counters, this short skirt is better match, with a colorful stockings, and a simple T-shirt is very fashionable.

Many brands also have silk shirts, whether they are round necked pure Princess shirts, pure coloured minimalist collar shirts or medium length coloured shirts.

Quick drying function

Advocacy campaign

Contemporary mall floor manager told reporters that consumers generally believe that pure cotton sweaty and feel comfortable, but in fact, pure cotton sweaty and sweat perspiration is relatively poor, functional clothing by expanding the area as far as possible to accelerate the evaporation rate of sweat, skin dry and refreshing.

In outdoor environment, the rainproof and windproof properties also increase the applicability of clothing. Even when it rains, fast drying clothes can be quickly removed, so that the wearer will not get sick due to the temperature difference between the skin and the environment.

"Compared with the winter and autumn winter sweaters and jerseys, the fast drying T-shirts, fast drying pants and fast drying caps are relatively inexpensive in summer, and many outdoor sports enthusiasts and indoor sports enthusiasts have a demand for functional clothing. Fast drying pants have been selling very well since the summer.

Some styles do not replenish the goods, and they sell the number and color in a few days.

The salesperson of a sports brand counter at Shuang an mall explained to reporters.

Beautiful

This summer dress is more beautiful, such as pine green, bright yellow, pink, sky blue...

These brightly colored and grayscale colors will be popular this summer, not only because they are low-key, but also the most important thing is to make the dull skin brighter and brighter.

As a partner of chiffon fabrics, broken flowers and flowers will continue to heat up this summer.

One of the most popular collocations is the ancient Chiffon half skirt, plus a wide version of the elastic belt, which reduces the waist feeling and improves the hip curve.

The geometric, three-dimensional printing patterns, and the same collocation between patterns create a low-key sense of brilliance. The relative sweetness and complexity of flower patterns also appear more satisfactory, and the dyeing process is more sophisticated.

In the ZARA counters, reporters saw the short sleeved T-shirts of various colors become the favorite of young female consumers, and some bright colored silk scarves have become fashionable products for people to buy.

In GUESS, CK, JEANS and other special counters, some color cowboy series have also become the main promotional items of the counters, making the original leisure Cowboys unlimited sexy.