Brand Shoe Enterprises Encounter Shanzhai Style (2)

Cottage shoes have super low cost advantages

Calorie Crocs Once popular in the United States, a pair of shoes sold for $ten or twenty during the boom period. Copycat version According to relevant sources, the cost of the cave shoes is only seven or eight RMB yuan. The difference is amazing. Third, it has a strong ability to imitate, copycat shoes to imitate genuine shoes can achieve the true effect of false, if not experts, there is really no ability to debate. Moreover, the cottage shoes not only stay in the simple plagiarism stage, but also tend to add some elements that are suitable for the trend. Finally, it makes good use of strange marketing tactics. I am a Shanzhai. I am not afraid of the whole world. Do not you say that I am a Shanzhai, then I fully reveal my nature.

　　 Shanzhai The wind is threatening.

Not afraid of bad reputation, afraid of not enough sound, not far enough, this kind of marketing attitude of the mountain village in a certain extent fit the young people to pursue the psychological characteristics of the personality, and naturally win the full glory. Cottage shoes are threatening, and they are unstoppable. Genuine shoes and flowers exert great efforts to engage in scientific research and production, and expand channels. They spend a lot of manpower, material resources and financial resources, but let the Shanzhai Army take advantage of the fishing profits, but they are unable to make more efforts to catch thieves. Even if they catch them, they often suffer from insufficient evidence. Shanzhai shoes argue that Shanzhai is a fringe army, but it is not the kind of puppet army that runs and pushes when it comes to official duties.

Today, the popularity of "Shanzhai" is that the shape of shoes is easy to be copied, and the shape of "Shanzhai" can be seen everywhere. Obviously, it is difficult to exceed the pursuit of competition threshold for every shoe enterprise. Therefore, shoe companies should not only have strong brand reputation as backing, but also vigorously promote the industrialization of high-tech products and establish enterprise technology centers. The so-called enterprise technology center is a technology research and development organization affiliated to the enterprise. Its central task is to serve the technological progress of the enterprise. Its central purpose is to prevent "copycat" plagiarism. Shoe companies are closely following the technological development system and technological innovation process of enterprises, and should build a scientific and reasonable operation mechanism of technology centers based on the operation process of the technology center, and integrate scientific research and production closely. And technology development and production are closely linked to form an organic whole, and become an effective way to enhance the self development and market competitiveness of shoe enterprises, and promote the progress and development of shoe enterprises' own brand pillar industries.