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2010 Reasonable Pattern Of Clothing Financial Resources (1)

2010/6/13 11:03:00 42

Red collar massive plate type

data base

In the next three to five years, 80% of the red collar to reach the production mode is mass customization.

If there is no clothing customization, the whole world can not buy a pair of trousers that are 3 cm above the front crotch and 30 centimeters behind the crotch, but because of the mass customization mode of the red collar group, such a pair of trousers is worn on an American body.

The successful application of mass customization mode under the support of information technology is a typical example of Shandong red collar group in China.

The red collar brand is mainly in the US market, and has many brand stores in the United States.

Each shop has a group of designers and volume divisions, who manually measure waist circumference, chest circumference and sleeve size for customers.

The red collar brand didn't realize comprehensive information in the early stage of measurement, because it needed a lot of money to invest in 3D body measurement instruments, so the red collar brand is still mainly manual measurement, and the results are sent to domestic production plants.

From the beginning of the data docking, red collar has achieved more comprehensive information management.

Red collar group

The most prominent advantage is its relatively complete plate database.

The red collar group took three to four years to build up a relatively mature database. The database contains more than 600 million human panel data, which can be automatically butted with the consumer data sent back abroad.

In the production department of the red collar group, none of the hanged lines has the same color, the same style and the same size. The whole year's four hundred thousand sets of clothing production, including mass customization accounts for 20%-30% of the total output, and has realized the information support from cutting, hanging to later distribution.

Speaking of the development process of the red collar brand informatization, Zhang Daili, chairman of the red collar group, is deeply moved by the following feelings: "the red collar's massive plate type matching ratio makes full use of the advantages of information technology, establishes index and stores it.

Red collar has always stressed the integration of personalization into information technology and integration of information into industrialization.

In terms of database, there are few data that can not satisfy customers' shape. The red collar will continue to develop, supplement and improve the database, and ultimately match the customer's 100%.

In the next three to five years, 80% of the red collar will reach mass customization in the production mode.

Reasonable mode of "customization" according to financial resources

The mass customization of enterprise operation needs to be changed slowly, and the support of comprehensive informatization will be gradually realized according to its own fund status.

Many in China

Clothing enterprise

In the process of large-scale production, mass customization or advanced garment customization, there will be higher cost if there is not a comprehensive information system.

The red collar group used manual measurement in the early stage of anthropometry, so this part of the cost was automatically added to the price of clothing.

In view of this situation, Zhang has his own strategy: "the next step of the red collar group is to promote the use of laser 3D measuring instruments to achieve electronic customization.

At the same time, we will carry out the comprehensive application of RFID technology in logistics and improve the process management information system and manufacturing execution system.

These will become part of the information support of red collar mass customization. "

It is conceivable that if the red collar can truly achieve all the information links, the price of its mass customization suit will be reduced.

In the view of Wen Li Sheng, many domestic enterprises still do not have such a large capital advantage to operate mass customization. He stressed: "the clothing industry in the future will become the coexistence of large-scale production, mass customization and advanced garment customization.

In China, a number of garment enterprises will face mass customization and introduce data and information technology. This is an irreversible production mode.

But these enterprises should not be too hasty to operate mass customization. They need to change slowly and gradually adopt comprehensive information support according to their own capital status.

China's garment enterprises need RFID technology to support it, and this technology will also improve production efficiency for many garment enterprises.

Now there are many new ways of manufacturing. We must adopt reasonable production mode according to our design form and way. "

In terms of mass customization, the red collar group has made the success of garment personalization in the end because it realized that personalization will become the mainstream trend.

But compared with the red collar, the main consumer groups are positioned in Europe and the United States. A large proportion of consumers in China will become the target audience of mass customization.

The mode of mass customization needs to be developed, and domestic enterprises are in urgent need of comprehensive information support in production. All these are waiting for more enterprises to study and polish.