Gorgeous Turn Of Success In Changshu Garment City (2)

From low-end products to

Changshu garment city is committed to improving the market environment, operating quality and comprehensive benefits, giving full play to the strong market integration and radiation functions, and gradually moving from the original ordinary store pactions to the brand general agent.

There are more and more branded goods in the market, and modern marketing methods, featured business areas and boutique areas have gradually formed.

At present, the clothing city has attracted 200 famous trademarks and more than 5000 well-known brands at the provincial level, which directly reflects the market appeal.

The brand has improved, and the corresponding after-sales service has been further upgraded. Through the establishment of the service desk, electronic shopping guide system, consumer complaints station and other service facilities in the market, the clothing city enables customers to enjoy the star shopping experience. At the same time, the work of creating the national integrity Market has been carried out, and has been highly praised by the State Administration of industry and commerce. The national integrity market standard system will also be promulgated and implemented to the whole country according to the standards of Changshu garment city.

Brand management is a magic weapon to attract customers from all over the country. Specialization is the inevitable trend of large market development to a certain extent.

In recent years, the traditional mix of fabrics and a pot of rice has hindered the further development of the market, and market segmentation is the general trend.

Focusing on building a professional and characteristic market, the garment city will focus on the key points, strengthen the market of garment characteristics and related clothing materials and accessories market, and accelerate the development of other characteristic professional markets, and strive to form the most distinctive modern market in China.

At present, Changshu clothing city has formed a shopping mall.

From single

With the rapid development of China's clothing market, many new facilities with high facilities and high grades have sprung up rapidly, which brings great challenges to the traditional wholesale oriented clothing city.

In order to adapt to the trend of development, the garment city has carried out a drastic reform. In the past seven years, it has invested about 7000000000 yuan to rebuild and expand the market and complete the design of about 1800000 square meters, and has built nearly 50 markets and supporting facilities projects to create a completely new look.

In recent years, the garment city has invested more than 600 million yuan to speed up the construction of supporting facilities, including schools, logistics areas, parking buildings, administrative centers and roads and bridges in the area under construction.

The world clothing center and cultural square, which started construction in August last year, are made up of commercial podium, 27 storey Hotel Apartments, office rooms and 2 storey basement.

It will be the first Chinese apparel professional market to set up a comprehensive exhibition and trade complex which integrates the 10 functions of clothing wholesale, exhibition, retail, entertainment, fashion publishing, international procurement, business office, design consultation, professional service, viewing and recreation. It can not only realize the basic functions of the apparel professional market, but also integrate the functions of modern city service industry.

The clothing city of Changshu was originally located in the traditional wholesale market. The business hours were relatively early. The operators often opened the door from 4 to 5 in the morning and returned home from 2 to 3 p.m.

At present, the new professional market has a unified business hours from 6 a.m. to 5 p.m., and the store decoration, billboard layout, salesperson's language and clothing are also systematically standardized.

At present, the domestic market of foreign trade centers in the jurisdictions set up the night market, closing to 8:30 at night, and the daily traffic volume increases after 5 p.m. every day. The opening of the night market has been actively cooperated with the majority of business households. It has also become another good place for the surrounding masses to enjoy their leisure shopping after supper.

The change of business environment and business hours has created a new commercial leisure mode while expanding market influence, and the night market of garment city has been continuously formed.

"Often coming to Changshu" is a mantra for the enthusiastic Changshu people to receive foreign guests when they are the most representative of the hospitality and hospitality of Changshu people. This is also the phrase "let Changshu become the focus of attention of many clothing people across the country."

"Coming to Changshu often" has not only gathered thousands of merchants to the famous clothing city with mountains and rivers, but also made the industrious Changshu people move from here to the whole country and even the world.