Home >

"Du Lala'S Promotion" Beauty Instead Of Beautiful Shirt Implanted Ads Endorsement Is Not COPY

2010/6/13 16:34:00 63

??? 日本語 Fran?ais English 中文

"

Du Lala

Promotion is like a cool and clear candy. It comes out from the historical films of dust and the spy films of brain cells, so that men and women in the city can finally enjoy themselves.

Rather than watching the plot, it is better to say that everyone is busy watching the big dress Bible, and even the protagonist Stanley Huang says, "Du Lala" is the beauty of the beautiful shirt.

With the film hot, the network sounded a "Du Lala" noise, open Baidu into "Du Lala clothing", then immediately pop out "Du Lala with the same style", "Du Lala dress", "Du Lala clothes" and other search words.

It is said that Xu Jinglei's red skirt is most popular in the posters, forcing many online shops to placate the people's hearts by saying "do not rush the goods to the market".

business

What's more, like the rush to rush for "Afanda", there are not many enterprises that have registered "Du Lala" related trademarks. Besides, enterprises have begun to work with marketing companies to make long-term plans, and are determined to make "Du Lala" the headwear of workplace women's wear.

Hot, almost inevitable.

In the movie, Xu Jinglei is dressed in Lotto costume, and is trained by the top stylist herself. She is Patricia Field, the fashion designer of the popular films such as sex and the city, the devil wears Prada, and so on. She makes YSL, Jimmy Choo, Salvatore Ferragamo, Valentino and so on a big hit for the city's successful women.

Lotto, as an investor in Du Lala's promotion, also gathered strong popularity in a short time.

The master's magic cut made Xu Jinglei's blue sweater flash at the eyeballs, and the red skirt on the poster made it more difficult for many job girls to meet.

The promotion techniques of film and TV play have been popularized in the clothing brand. Recently, Semir has joined the "Iron Man 2", Metersbonwe face Transformers and a lady dress brand in the "curtain dream", but it seems that the popularity is limited, and no large-scale buying craze has yet been launched.

Where is Lao Xu in the end?

"Precise docking."

Zhang Huan, a well-known female marketing expert, said: "when making an embedded advertisement, the fame of a movie or TV play is large, and how long the implantation time is, whether the star is a big player should not be considered first. Whether the audience's docking accuracy is the premise of everything."

Think about it.

Look at

Transformers

The crowd of "Iron Man 2" is too broad and the lens is fleeting. The group of Qiong Yao opera is too young and too diverse to be precisely butted with the ladies' consumer group, while the target group of Du Lala's promotion is foreign enterprise staff and white-collar workers, who are young, advocating exquisite living and fashion supremacy, just coincide with the target customers of their clothing brands.

At the same time, Du Lala's promotion is considered to be the first fashion movie in China, which is loved by white-collar workers and willing to learn and pursue.

Smart old Xu estimated that the "Du Lala effect" will also be interpreted to bigger in the blog.

I wonder who the next appreciation will be.