Brand Building Is The Key For Domestic Shoe Enterprises To Win The Market.

Taking stock of the shoes and clothing market in 2009, we can see that in the changeable economic environment, the shoe manufacturers have made great achievements in building their own channels. The sales of specialty stores increased significantly in 2008 compared with that in 2008. The traditional channels are relatively stable, and sales of new channels such as Internet sales have also increased.

These are mainly due to the steady growth of the footwear industry in the domestic market in 2009 and the gradual warming of pactions.

Obviously, shoe enterprises can stand out in the fierce competition, to a large extent, rely on brand support.

Nowadays, there is a general situation in the footwear market. Many shoe traders pursue short-term effects and abandon their long-term brand building.

However, such enterprises can not compete with fierce market competition.

Therefore, as a promising shoemaker, we must build our own brand.

Because an enterprise can survive wind and rain and survive longer, it should have its own core competitiveness.

The core competitiveness should be brand.

It is a long process to build our own brand.

At present, many small and medium sized shoe enterprises lack a series of channel construction problems, such as lack of funds, insufficient investment, unclear direction, shortage of talents, lack of management and system guarantee.

Earlier, shoe companies used the way of advertising placement to spread the brand image into the eyes of consumers through TV media, but this way consumed a lot, and the output was far behind the investment. The strong premium space was thus limited, which made many small and medium-sized shoe enterprises more burdens on the shortage of funds. In this regard, brand building can only be an armchair for the developing small and medium-sized shoe enterprises.

As the saying goes, "sleepy thinking, thinking changing", this direct and convenient door does not work, does not mean that the shoe enterprise brand building has no way to go.

Shoe companies can first understand the real needs of consumers through the word of mouth effect strategy, then establish relationships with the real needs of consumers, and fulfill their commitments to meet this demand.

Through the pformation and upgrading of the new mode of technology industry, we must firmly grasp the satisfaction of consumers to promote autonomous products and satisfy customers' needs, which is to create value and create brand influence.

In further understanding of the concept of brand building, we can see that the so-called brand building is to let shoe companies go faster when they are in a favorable situation, and the pformation and upgrading are more opportune in adversity, and the core of brand building is the big idea of shoemaker's small business in return for the enterprise effect.

In addition, channel innovation is the driving force of brand building, and is also a strategy for the survival of enterprises.

For a long time, because of their own factors, many shoe companies often neglect the training and improvement of the team, resulting in the lack of team skills, the uneven level of service and the general lack of service awareness.

Many guidelines and strategies that indirectly lead to brand building can not be quickly and effectively reflected in the terminal execution process, which has always been a major problem restricting brand development.

If the shoe enterprises in the last thirty years rely on the advantages of resource advantages, labor cost advantages, and plans to turn to the market, they will survive and develop. Then, our shoe companies need to take the road of brand building. Today, with the large surplus of market products, the personality and charisma of brands will become more apparent. In the financial age, our shoe companies should rely on brands to win the market.