Korean Team Holds Italy Brand Legea

On June 17th, after the defeat of 1:2 to Brazil, the DPRK team immediately became the focus of world attention.

Careful people may find that the North Korean team wears a unique brand of uniforms. In the background of Nike, Adidas and Puma's three sports brands almost monopolize the top 32 teams, the North Korean team's jersey brand is quite different.

In fact, Chinese businessmen originally had the opportunity to sponsor the DPRK team to present the world cup, but for various reasons, the DPRK wore the Italy brand "Legea" of the first World War.

When the Korean team first entered the world cup in 1966, the DPRK team went on the stage wearing a brand name Jersey. After that, the DPRK team had no fixed equipment sponsors.

In 2006, Chinese brand hongxingerke, who urgently needed to expand its brand influence, believed that the cost of sponsoring the North Korean team was very high. Since then, the Chinese brand has started sponsoring the DPRK National team, and the North Korean team has entered the World Cup finals wearing hongxingerke jerseys.

But by the beginning of June, the world cup is about to start, because cooperation between the two sides has to end.

In March 18th this year, when the Korean team played a friendly match with Mexico, the North Korean team was wearing the Red Jersey provided by the Mexico sports brand Pirma.

A few days before the Mexico match, the DPRK visited Caracas, Venezuela, where it was alleged that the North Korean team was not ready for the match, and that they had to borrow their Jersey from the opponent to make their debut.

Pirma moved the idea of sponsoring the DPRK, and contacted and negotiated with the DPRK side, but in the end it went sour.

Pirma said: "the DPRK has repeatedly lowered the price, so we finally declared that we could not make a deal."

In fact, before the negotiations between Pirma and the DPRK team, the DPRK team finalized the sponsorship brand.

Since February this year, the Italy brand Legea has signed an agreement with the Korean Football Association, and Legea has been sponsoring its shirts for free, showing its brand to the world during the world cup.

Legea produced the design model of North Korean uniform early, but the production and negotiation process has been dragging down. This is why the North Korean team has negotiated with Pirma.

Legea thinks that he is very aggrieved because the design requirements of the North Korean team are "too personal": "they have designed many details themselves, and the fabric materials are not in our catalogue.

We have to spend a lot of time explaining to them how big the trademark is and how much the flag is printed. How does FIFA stipulate it? "

No matter how much bitter water there was, the Legea estimated by the popularity of the North Korean team would be too happy to get rid of the war after the war.

Interestingly, before the start of the world cup, the North Korean team played three matches in South Africa, Paraguay and Greece, and the players wore the jersey of the Spanish brand Astore.

The chief executive of the company thought it was the representative of the company in Korea, but when he called to accuse the other party of not having the power to authorize in other countries, the representative of South Korea was also confused and told himself that he did not know.

Finally, after investigation, we learned that the North Korean team bought these batches through online shopping.

In the world cup, almost all the DPRK players are wearing Nike shoes, which are purchased by the Korean expatriates in the United States for donations to the North Korean market, and then sent back to the country. Even the number one star, Zheng's shoes, is no exception.