Three Secrets Of Clothing Store Management

The management of clothing store is a science as well as an art. It is also a rule in the commercial war that the so-called "working people to make people, the laborers to the people". In terms of business operation, there are the latest editions of teaching materials, but they will never be universally applicable. Mode of operation 。 On the basis of rigorous interest oriented thinking, entrepreneurs must learn how to act according to circumstances. The business skills of clothing stores at home and abroad can be seen from this chapter. Business is business strategy and business is playing trump card.

1, find a piece of geomantic omen.

Soldiers must seize favorable terrain when they fight. Merchant management Also asked for a piece of geomancy treasure. Urban business district can be divided into five types. Each block has its own characteristics. You need to regard which area as a treasure, depending on the variety, scale, grade and consumer of your own business.

In military operations, we should pay attention to "heaven, time, place, and people" and so on. In the commercial war, "sky time" represents market opportunity; "harmony" is the harmony and harmony of people; and "land" is a good place to develop business. Just to choose a business location, business has almost succeeded 30%. But for the clothing stores with their own characteristics, it is not just the choice of the most expensive business district, the most expensive one. The owners are going to set up clothing stores, tailoring shops for clothes, fashion shops for clothes, large, small, working-class, specially designed for the rural market, those who specializes in infant and young women's clothing, and those who make professional clothes. Whether it is a clothing factory site or a fashion store address, or a company or school business address, all need to be seriously considered. There are many examples in the business circle, which was originally a thriving shop and moved to another location because of the expansion of business. As a result, they were forced to sit in the open for lack of suitable customers. In each city, it can be divided into five typical regional types, namely, Central Business District, sub prosperous business district, community business district, residential area, remote streets and suburbs. Each region has its own commercial value. The key is to choose a location suitable for the development and operation of its own business.

2, the magic method of displaying clothing products.

Open the boutique and entertain the Sixteen Party. Good display is the first thing that can attract customers and interest in buying potential motives. The success of the display of merchandise is also close to success. Commodity display should be convenient for customers, and often change form. It gives people the impression that the store has launched a new season's seasonal fashion.

Today, with the rapid development of the garment industry, the value of clothing styles, texture, workmanship, color, price and so on is the most important. In today's image age, besides the commodity itself, there seem to be many more important factors. The display and layout of shops also become a big problem that directly affects sales and shaping the image of the company.

3, business negotiation is the beginning of making money.

Business is "talk". Business negotiation is different from casual chat. The two sides of the negotiation have a small abacus in their stomachs. The manager of the factory manager needs to negotiate, the salesmen need to negotiate, and the salesperson to receive customers is also a delicate negotiation. Negotiation is a knowledge and negotiation is the first step towards a transaction.

We often hear people say, " Talking about business "Business is really" talk "and there will be no business without negotiation. Discussion includes negotiation, negotiation, negotiation, talks and so on. Only by talking, will it be possible to make money without talking about it. Learning business negotiation is the basic ability of the boss, salesman and salesperson. The boss needs to talk about financing, employing and signing contracts, and the salesperson is also in contact with customers. There are many ways to negotiate business. We can briefly summarize the following points:

(1) peace of mind is mutually beneficial.

No matter how strong your economic strength and technical power are compared with the other side, you need to maintain a mindset of equality and openness. Such as salespersons do not despise the consumers in the countryside. When you talk business with a bigger boss, you can't be too weak. Be sure that what you have said is good for both sides.

(2) do not easily smile.

When you meet a big client's interest in your business, please be careful not to be overly cheerful or overzealous. It is OK to treat each other with courtesy. Excessive enthusiasm not only reduces the suspicion of position, but also makes the other side suspect something hidden behind your price. Of course, don't get angry and get rid of people in a rude way. There will never be a repeat customer.